Digital Marketing Executive

JOB DESCRIPTION

Position: Digital Marketing Executive

Organization: Procurement League

Experience:1 - 3 Years

Location: Anywhere in India/Chennai

Job Type: Remote/Hybrid

Shift: 12 pm 9 pm IST

Company Overview

Procurement League is a leading B2B community and thought leadership platform focused on procurement and supply chain management. With a strong LinkedIn presence of 50,000+ followers, we connect procurement professionals, share industry insights, and foster meaningful conversations that drive the profession forward.

Our mission is to build the largest and most engaged procurement community globally, providing valuable content, networking opportunities, and professional development resources. With a strong emphasis on data-driven decision-making, community engagement, and content excellence, we aim to nurture future-ready marketing talent in an environment where learning, innovation, and collaboration thrive.

Learn more at: https://procurementleague.com/

Role Overview

We are seeking a motivated and detail-oriented Digital Marketing Executive to support our LinkedIn growth strategy and social media operations. This role is ideal for candidates with strong Excel and data analysis skills who are eager to learn and grow in a fast-paced, data-driven environment, while gaining hands-on experience from industry specialists and senior marketing professionals.

You will play a key role in executing our ambitious LinkedIn growth plan, which includes ambassador program management, content strategy, community engagement, and performance tracking. This position requires excellent communication, analytical thinking, and the ability to work independently while collaborating with cross-functional teams.

Learning Objectives & Core Responsibilities

- Execute LinkedIn growth strategy including ambassador program, polls, community tagging, and strategic commenting

- Identify and recruit brand ambassadors through outreach and relationship building

- Create and schedule LinkedIn polls to drive engagement

- Research and coordinate weekly Tag & Feature posts spotlighting procurement professionals

- Implement strategic commenting on viral procurement content daily

- Track and analyze social media performance metrics (follower growth, engagement, profile views)

- Create, maintain, and update reports and dashboards using Excel and other data analysis tools

- Support supplier performance tracking, pricing analysis, and contract data review

- Clean, validate, and organize large datasets to ensure accuracy and consistency

- Collaborate with procurement, finance, and analytics teams on ongoing projects

- Conduct research-related activities on industry-standard procurement/Pharma trends and best practices

- Design and create professional PowerPoint presentations for weekly updates, monthly strategy reviews, and client presentations

- Create visual content and graphics for LinkedIn posts, polls, and Tag & Feature initiatives

- Assist in gathering, analyzing, and summarizing market, role, and skills-related insights for internal teams and clients

Qualifications and Knowledge

- Strong proficiency in Microsoft PowerPoint for creating professional presentations

- Basic graphic design skills using tools like Adobe Illustrator, Photoshop, Canva, or similar design software

- Basic understanding of data analysis concepts and ability to draw insights from metrics

- Strong proficiency in Microsoft Excel (Pivot Tables, XLOOKUP/VLOOKUP, formulas, data analysis)

- Familiarity with LinkedIn and understanding of B2B social media dynamics

- Exposure to Power BI, Tableau, Google Analytics, or similar tools is a plus

- Strong analytical and problem-solving skills

- Excellent attention to detail and organizational skills

- Ability to work effectively in a fast-paced environment

- Willingness to learn and accept feedback

- Strong written communication skills for professional outreach and community engagement

Tools Proficiency

- MS Excel

- MS PowerPoint

- Canva

- Adobe Photoshop and Illustrator

Skills

- Strong communication and coordination skills

- Ability to multitask with attention to detail

- Eagerness to learn, proactive mindset, and initiative

- Creative and out-of-the-box thinking

- Strong team collaboration and coordination skills

- Self-motivated with ability to work independently and meet deadlines

- Research skills and ability to identify quality prospects and content opportunities

- Presentation skills and ability to communicate data insights clearly

- Visual design sense and creativity for social media content

Education

- Currently pursuing or recently completed a degree in Marketing, Business, Communications, Data Analytics, Digital Marketing, or a related field

What You'll Gain

- Hands-on experience in B2B social media marketing and LinkedIn growth strategies

- Mentorship from industry specialists and senior marketing professionals

- Exposure to real-world social media management, community building, and influencer coordination

- Development of technical, analytical, and professional skills including Excel, data analysis, and reporting

- Experience in data-driven marketing decision-making and performance optimization

- Portfolio of work including growth campaigns, dashboards, reports, and presentations

- Understanding of B2B marketing dynamics in the procurement and supply chain industry

We welcome young and enthusiastic professionals who are committed to continuous self-development and contributing to the organization's growth, with the potential to evolve into future leaders.

Please send your CV to: [Confidential Information] / hiring@buyingsimplified.com