Digital Marketing Executive
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About BKM Health:
BKM Health is a fast-growing pharmaceutical company engaged in both retail pharmacy operations and wholesale B2B distribution of nutraceuticals and healthcare products. With a growing footprint in both B2B and B2C markets, we are committed to delivering high-quality products and services that enhance health outcomes. We are seeking a results-driven Digital Marketing Executive to lead our online marketing efforts across multiple customer segments and platforms.
Key Responsibilities:
- Plan, execute, and optimise digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms for both B2B and B2C audiences.
- Develop and manage SEO/SEM strategies to improve organic visibility of product pages and service offerings across pharmacy and wholesale sites.
- Manage social media channels for brand awareness, customer engagement, and community building, tailored to both consumer and business audiences.
- Coordinate email marketing campaigns for product promotions, seasonal offers, and educational content.
- Drive traffic and conversions through optimised landing pages, product listings, and promotional banners.
- Monitor and analyse key metrics using Google Analytics, Search Console, and other tools to track performance and make data-driven improvements.
- Collaborate with internal teams (design, product, sales) to create campaign assets and align messaging.
- Stay updated on pharmaceutical marketing regulations and ensure all content and ads comply with industry standards.
- Generate reports on campaign performance and deliver actionable insights to management.
Key Requirements:
- Education: Bachelor's Degree.
- Experience: 3–4 years of hands-on digital marketing experience,
- Strong proficiency in ADS Tools, SEO tools (SEMrush, Ahrefs), and CMS platforms.
- Experience in both lead generation (B2B) and consumer marketing (B2C).
- Excellent copywriting and communication skills for diverse audience segments.
- Ability to interpret analytics and implement data-backed marketing decisions.
- Knowledge of basic HTML/CSS and familiarity with marketing automation tools.
Job ID: 139481425
Skills:
SEO Optimization, PPC Campaigns, Content Creation, Social Media, Email Marketing, Analytics Tools, Conversion Rate
Skills:
linkedin marketing , SEO, Google Search Console, Google Business Profile, Social Media Marketing, CRM Lead Tracking, Google Analytics GA4, B2B Lead Generation, Google Ads, WhatsApp Email Marketing, AI Marketing Tools, Meta Ads
Skills:
social media analytics , influencer marketing, Social Media Marketing, Short-form video content, Instagram trends
Skills:
google sheets , Excel, Google Tag Manager, Meta Ads, Google Ads Dashboard, GA4, Facebook Ads Manager, Google Ads, Meta Pixel
Skills:
linkedin marketing , SEO, Google Analytics, Ahrefs, Market research, Sem, Google Ads, Content designing, Content Creation, SEMrush
