Job Description

Company Description AlishbaTech is a software company specializing in web design and development, custom ERP and CRM solutions, and e-commerce platforms. The company also delivers mobile application development, SEO, digital marketing, and business promotion services to a wide range of clients. Team members collaborate on end-to-end technology solutions that help businesses grow and strengthen their online presence. Applicants can expect to work in a dynamic environment that values innovation, practical problem-solving, and client-focused delivery.

Role Description The Digital Marketing Executive is a full-time, on-site role based in Lucknow. This role involves planning and executing digital marketing campaigns across channels such as search, social media, and email to drive brand awareness and lead generation. Day-to-day responsibilities include managing SEO and SEM activities, optimizing website content, monitoring campaign performance, and preparing reports with actionable insights. The role also requires coordinating with design and development teams to ensure consistent branding, maintaining company social media accounts, and staying current with digital marketing trends and tools.

Qualifications

Strong skills in digital marketing strategy, campaign management, and online brand promotion.
Experience with SEO, SEM, and web analytics tools (e.g., Google Analytics, Search Console).
Ability to create, optimize, and manage content for websites, blogs, and social media platforms.
Proficiency in social media marketing and basic understanding of email marketing tools.
Comfort working with web design and development teams to align marketing efforts with technical implementation.
Good analytical, reporting, and problem-solving skills, with attention to detail and data-driven decision-making.
Effective written and verbal communication skills, with the ability to collaborate in a team-oriented environment.
Bachelor's degree in Marketing, Business, IT, or a related field; relevant certifications in digital marketing are an advantage.
Prior experience in a digital marketing role within a technology or software company is preferred.