Job Title: Senior Associate – Digital Marketing
Notice Period: Immediate to 30 days
Experience Required: 4-6 Years
Job Location: Pune/Hybrid
About Accelirate
Accelirate is a leading agentic AI and automation firm, building intelligent agents that transform enterprise operations. We're a certified partner of UiPath, Microsoft, and Salesforce, with 1500+ processes automated annually across industries. Honored as a Top Workplaces USA winner five years in a row, we're known for delivering scalable, agent-driven solutions that empower humans, agents, and robots to work smarter together.
Core Responsibilities
- Positioning and messaging: Craft clear, compelling positioning tailored to enterprise buyers. Own the product/service narrative and keep evolving it based on feedback and usage.
- Executive Persona Alignment: Craft highly relevant, sophisticated messaging and content strategies that directly speak to the pain points of CIOs, CTOs, CISOs, Heads of AI, and other senior enterprise leaders.
- Campaigns and launches: Plan and execute product launches, awareness campaigns, and monthly motion across channels - owned, paid, outbound, and organic.
- Content strategy: Build a content engine around the product/service - landing pages, case studies, webinars, enablement material, sales decks, and more.
- Demand generation: Own the lead gen engine - SEO, performance, email, outbound strategy.
- Sales enablement: Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the product's external voice.
- Analytics and iteration: Define success metrics. Track what's working, what's not, and keep iterating. Own a fast feedback loop.
Qualifications (must-haves)
- 3+ years in B2B marketing with prior experience within an AI, SaaS, cloud, or enterprise technology environment across demand generation, growth marketing, or community-building roles.
- AI Ecosystem Fluency: Apply a strong technical understanding of the artificial intelligence domain—including Generative AI (GenAI), Agentic AI, and enterprise AI infrastructures.
- Deep understanding of B2B funnels, messaging, and multi-channel GTM
- Hands-on ability to write, execute campaigns, and manage outcomes
- Experience running full-stack marketing - from content to paid to ABM
- High agency and ability to operate without step-by-step instructions
- Clear, structured communicator - in copy and in meetings
- Extreme Ownership: Deep commitment to hitting pipeline, balanced with an operational bias toward immediate action.
- Project & Timeline Management: Ability to organize and seamlessly execute against multiple concurrent projects, diverse stakeholder demands, and fluid event timelines.
