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4Bigha.com

Digital Marketing Executive

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  • Posted a month ago
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Job Description

We are a fast-growing real estate advisory and hospitality consulting brand, operating across India and Dubai, specializing in:

  • Luxury Real Estate
  • Commercial Leasing
  • Developer Sales Support
  • Property Management & Branded Residences
  • Hospitality Assets (Hotels, Villas, F&B)

We are looking for a high-performing Digital Marketing Executive to scale our online presence, generate quality enquiries, and build a powerful digital brand.

Key Responsibilities1. Performance Marketing & Lead Generation
  • Run paid ads on Meta, Google, LinkedIn, YouTube for real estate campaigns.
  • Generate high-quality leads for luxury properties, commercial assets, rentals, and advisory services.
  • Optimize campaigns for CPL, lead quality, and ROI.
  • Landing page creation & A/B testing.
2. Social Media Management (India & Dubai Markets)
  • Plan and execute content across Instagram, Facebook, LinkedIn, YouTube, Threads & X.
  • Create engaging reels, property walkthroughs, testimonials, success stories.
  • Manage posting calendar, captions, hashtags, and platform growth strategy.
  • Monitor community engagement and respond to enquiries.
3. Branding & Creative Content
  • Create brand-aligned creatives for listings, project promotions, developer tie-ups, and consulting services.
  • Work closely with video editors, graphic designers, photographers, and influencers.
  • Build a premium aesthetic for both India and Dubai markets.
4. SEO & Website Management
  • Manage website updates, property listings, blogs, and SEO optimization.
  • Improve keyword rankings for real estate and hospitality consulting.
  • Monitor analytics and performance metrics.
5. CRM & Automation
  • Manage leads on CRM tools (HubSpot/Zoho/NoBroker/Custom CRM).
  • Implement remarketing campaigns, drip emails, WhatsApp automation.
6. Market Research & Competitor Analysis
  • Track local and global real estate marketing trends.
  • Benchmark competitor campaigns in India & Dubai.
  • Suggest innovative content and paid strategy ideas.
Skills Required
  • Strong knowledge of performance marketing (Meta + Google Ads).
  • Good understanding of the real estate market (India/Dubai preferred).
  • Excellent copywriting for real estate ads and social posts.
  • Ability to manage video shoots, reels, and creative briefs.
  • Basic understanding of SEO & analytics tools (GA4, Search Console).
  • Familiarity with CRM & lead nurturing workflows.
  • Creative mindset with attention to detail.
  • Ability to work in a fast-paced, high-growth environment.
Qualifications
  • Bachelor's degree in Marketing, Mass Communication, Business, or related field.
  • 13 years of experience in digital marketing (real estate experience preferred).
  • Certifications in Google Ads / Meta Ads / SEO (bonus).

More Info

About Company

Job ID: 132867753