About the Role:
We are looking for a highly organized and detail-oriented Digital Marketing Executive. This role is ideal for someone who enjoys working with data, coordinating multiple stakeholders, and ensuring flawless execution across marketing initiatives.
The individual will play a critical role in influencer management, social media operations, reporting, campaign tracking, and marketing analytics, helping the team execute and scale marketing efforts efficiently.
Key Responsibilities
1. Marketing Operations & Reporting
- Maintain and manage marketing trackers, dashboards, and reporting sheets across functions.
- Ensure data accuracy, consistency, and timely updates.
- Support weekly and monthly reporting for marketing initiatives.
- Assist in campaign tracking, performance monitoring, and documentation.
- Organize marketing assets, briefs, and performance data in a structured manner.
2. Influencer Marketing Coordination:
- Research, identify, and shortlist relevant influencers aligned with brand objectives.
- Coordinate outreach, negotiations, follow-ups, and campaign execution.
- Maintain influencer databases, communication records, and performance trackers.
- Assist in tracking influencer content delivery and campaign outcomes.
3. Social Media Operations:
- Support day-to-day execution of social media activities across platforms.
- Coordinate with internal teams and external partners to ensure timely content publishing.
- Monitor engagement, comments, and customer feedback across social channels.
- Assist with online reputation management (ORM) by tracking reviews, ratings, and customer sentiment.
4. Performance Marketing Support:
- Assist in campaign setup and quality checks across advertising platforms.
- Support creative performance analysis and maintain performance trackers.
- Prepare campaign reports and help identify trends and insights.
- Coordinate with the performance marketing team to ensure smooth campaign execution and reporting.
5. Brand & Marketplace Monitoring:
- Monitor brand visibility and representation across digital and e-commerce platforms.
- Track product listings, ratings, reviews, and customer feedback trends.
- Identify discrepancies or issues and coordinate with relevant stakeholders for resolution.
Who Should Apply
Must-Have Skills:
- 0–2 years of experience in marketing, digital marketing, social media, operations, or related roles.
- Strong proficiency in Google Sheets and Microsoft Excel.
- Excellent organizational and coordination skills.
- High attention to detail and strong execution capabilities.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong written and verbal communication skills.
Good-to-Have:
- Experience with influencer marketing or social media management.
- Familiarity with Meta Ads, Google Ads, or other digital advertising platforms.
- Understanding of online customer journeys.
- Experience working with reporting dashboards and marketing analytics.
- Prior internship or work experience in a marketing-related role.
