About The Role
We are looking for a
Digital Marketing Engineer with strong expertise in performance marketing, SEO, analytics, paid advertising, automation, and AI-driven marketing. The ideal candidate should combine
digital marketing knowledge with a technical and data-driven mindset to drive acquisition, conversion, and measurable business growth.
Key Responsibilities
Performance Marketing
- Plan, execute, monitor, and optimize Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
- Manage budgets, targeting, bidding, audiences, creatives, and conversion tracking.
- Track and optimize CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
- Conduct A/B testing and continuously improve campaign performance.
SEO & Organic Growth
- Handle technical, on-page, and off-page SEO.
- Conduct keyword, competitor, search-intent, and content-gap research.
- Monitor rankings, traffic, indexing, Core Web Vitals, technical SEO, and conversions.
- Work with content and engineering teams on SEO improvements.
Analytics & Reporting
- Manage GA4, GTM, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
- Build and maintain marketing dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
- Analyze the complete funnel from impression → lead → qualified lead → customer.
- Provide actionable insights on campaign performance, ROI, attribution, and conversion.
Lead Generation & Conversion
- Drive high-quality lead generation and optimize acquisition channels.
- Analyze MQL → SQL → Opportunity → Customer conversion.
- Work with Sales/Business teams to improve lead quality and conversion rates.
Marketing Automation & AI
- Build/optimize workflows for lead routing, reporting, alerts, data sync, and campaign monitoring.
- Work with n8n, Zapier, Make, CRM integrations, APIs, and webhooks.
- Leverage ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, Copilot, and AI-powered marketing tools for research, content, analysis, automation, and optimization.
Must-Have Skills
- Paid Ads: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
- SEO: Technical SEO, On-page SEO, Keyword Research, SEO Audits, Core Web Vitals
- Analytics: GA4, GTM, Search Console, Conversion Tracking, Attribution
- Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
- Automation: n8n / Zapier / Make, CRM, APIs, Webhooks
- Strong understanding of marketing funnels, ad metrics, lead generation, CRO, and ROI
- Strong analytical, problem-solving, and communication skills
- Technical mindset with the ability to collaborate with Product, Engineering, Sales, and Business teams
Good to Have
- Experience with SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
- Experience with AI-powered marketing and automation platforms
- Basic understanding of HTML, JavaScript, APIs, and website architecture
- Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
Qualifications
- Bachelor's degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
- 2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
- Proven experience managing campaigns and delivering measurable acquisition and conversion outcomes
- Location: Indore / Hyderabad
