Digital Marketing/CRM

The Sr. Associate, CRM will co-own the marketing calendar along with the brand marketing team for a brand across multiple countries. In this role, you will work closely with cross-functional teams to ensure traffic growth, experiment across channels, optimize customer journeys and campaigns, measure marketing performance with a strong focus on customer engagement and retention.

Key Responsibilities:

• End-to-end ownership of marketing communications calendar.
• Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
• Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
• Lead and guide the execution team for BAU Campaigns and Journey setups
• Coordinate with brand and tech teams to ensure flawless execution of campaigns.
• Track delivery reports and funnel metrics for each campaign and share insights.

Key Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, Growth Marketing, Performance Marketing, Marketing Automation, Business Analytics, or related B2C roles.
• Strong understanding of customer acquisition, engagement, retention, and lifecycle marketing. · Experience working across CRM and/or paid digital channels such as Google, Meta, App Marketing, Email, Push, SMS, WhatsApp, or In-App.
• Hands-on experience with marketing technology platforms such as Clever Tap, MoEngage, Braze, Web Engage, SFMC, Adobe Campaign, or similar tools is preferred.
• Strong analytical thinking, problem-solving skills, and quantitative aptitude.
• Ability to translate data into business insights and actionable recommendations.
• Proficiency in Excel and PowerPoint; exposure to SQL, Power BI, Tableau, GA4, AppsFlyer, or similar tools is a plus.
• Strong understanding of marketing metrics, funnels, customer behavior, and campaign performance.
• Excellent verbal and written communication skills.
• Proven stakeholder management experience across business, marketing, product, analytics, and technology teams.
• Strong business acumen and customer-first mindset.
• High ownership, attention to detail, and execution excellence.