Digital Marketing & Content Lead

Role Overview

We are looking for a Digital Marketing & Content Lead to own and operate SteepGraph's digital presence and content engine.

This role is responsible for managing the company website, organic social presence, and marketing asset production.

The role works closely with Pre-Sales and domain experts who provide technical insights and offering content.

The Digital Marketing & Content Lead converts this material into clear, consistent marketing assets and distributes it

across digital channels to strengthen brand visibility and engagement.

This is a hands-on execution role focused on digital infrastructure, content packaging, and marketing operations.

Experience

4–8 years of experience in digital marketing or content marketing, preferably in B2B technology, enterprise software, or SaaS environments.

Key Responsibilities

• Own and manage the company website including offering pages, landing pages, forms, and CTAs.
• Work with internal stakeholders to publish new offerings, case studies, blogs, and insights.
• Convert Pre-Sales content into marketing assets such as blogs, case studies, one-pagers, decks, and marketing collateral.
• Ensure all marketing assets follow brand guidelines and maintain messaging consistency.
• Manage organic social presence (primarily LinkedIn) including publishing posts and coordinating executive amplification.
• Maintain a structured marketing asset library with clear naming conventions and version control.
• Ensure all teams can access the latest approved marketing materials.
• Track digital marketing metrics such as website engagement, content performance, and social engagement.
• Provide periodic reports and insights on digital performance.

Key KPIs

• Website engagement and conversion rates
• Content publishing cadence
• Marketing asset production throughput
• Organic social engagement growth
• Consistency and quality of marketing assets

Required Skills

• Website and landing page management
• Content marketing and content repurposing
• LinkedIn and organic social media marketing
• Marketing asset creation and packaging
• Basic analytics and performance tracking

Optional

• SEO knowledge
• Graphic design tools such as Canva or Adobe
• Video content editing
• Experience in B2B enterprise technology marketing

What Success Looks Like

• Consistent production of high-quality marketing assets
• Strong and visible digital presence
• Clear and structured marketing content that supports sales and marketing activities