Digital Marketing & Content Executive

Digital Marketing & Content Executive – AI/SaaS Products

Location: Pimple Saudagar, Pune

Work Mode: Work from Office

Experience: 2+ Years

Salary: As per market trends

Employment Type: Full-time

About the Role

We are looking for a creative and result-oriented Digital Marketing professional with experience in software/SaaS/IT product marketing.

The candidate will be responsible for growing our digital presence, creating video content, managing social media and YouTube, and generating qualified leads and customer growth.

Key Responsibilities

• Plan and execute digital marketing campaigns for software and AI products.
• Create, record, edit and publish Reels, Shorts and YouTube videos.
• Manage Instagram, YouTube, LinkedIn and other social media channels.
• Develop content calendars, posts, creatives and engaging product content.
• Manage and grow YouTube channels and Instagram presence.
• Run and optimize Google, Meta and LinkedIn campaigns.
• Support SEO, website content and lead-generation activities.
• Track digital marketing performance, leads, engagement and conversions.
• Research competitors, trends and new opportunities for customer acquisition.
• Convert product features into compelling customer-focused content.

Must Have

• 2+ years of Digital Marketing experience
• Experience with Software/SaaS/IT product marketing
• Hands-on experience in Instagram & YouTube
• Video shooting and editing skills
• Knowledge of Canva, CapCut/Premiere Pro or similar tools
• Basic knowledge of Google Ads, Meta Ads and SEO
• Good English communication and content-writing skills
• Strong understanding of digital lead generation

Preferred

Experience in AI, SaaS, HRTech, Recruitment Technology or B2B software marketing will be an advantage.

What We Are Looking For

A person who can independently take an idea from:

Idea → Content → Video → Publishing → Promotion → Leads → Customer Growth

Candidates are requested to share their portfolio, Instagram/YouTube work and examples of videos they have personally created/edited.