Digital Marketing

Key Responsibilities:

• Manage and coordinate digital marketing campaigns across social and digital ad platforms.
• Hands-on experience with Sprinklr (Hootsuite, Sprout Social), LinkedIn Campaign Manager, Meta Ads Manager (TikTok, Pinterest, X), Google/YouTube/Performance Max Ads (DV360).
• Bonus: Experience with Reddit Ads Manager, Workfront (Asana, Jira), Spotify Ad Studio, Uber Ads, Waze Ads, and DOOH vendor platforms (Vistar, Pattison, Broadsign).
• Apply essential digital marketing principles to campaign planning, execution, and optimization.
• Leverage AI-powered marketing tools for campaign optimization, data analysis, and workflow automation.
• Monitor and calibrate campaigns for optimal performance; analyze data to identify actionable insights.
• Utilize Microsoft Office tools (Excel, PowerPoint) for reporting and campaign documentation.
• Collaborate with team members in a fast-paced environment and maintain attention to detail.
• Stay updated on online marketing, social media, and mobile trends.