Digital Marketing & Branding Strategist

Digital Marketing & Brand Strategist

EduGet | ImmiGet | Vplace

Ahmedabad | Full-time | Immediate joiner

Company Description We help students plan, apply and move abroad for their studies. This role leads brand and digital growth across Eduget Global, Immiget Global and V Place. Our brand has to earn trust from students and parents making one of the biggest decisions of their lives. We're looking for a Digital Marketing & Branding Strategist to build that trust at scale, own our brand and digital growth, and turn awareness into qualified student leads and enrolments.

Role Description This full-time, on-site Digital Marketing & Branding Strategist role is based in Ahmedabad. The strategist develops and executes digital marketing and branding initiatives to strengthen the presence of all brands across online channels and support student & client acquisition.

THE ROLE Lead brand strategy and organic and paid digital marketing for Eduget Global, Immiget Global and V Place across Meta, YouTube, TikTok, LinkedIn, Google and AI platforms like ChatGPT. You are accountable for leads, enrolments and reach.

WHAT YOU'LL DO

Brand and credibility

- Set the digital strategy, positioning and tone of voice for all three brands, and keep them consistent across branches and partners.

- Build credibility through student success stories, university and partner associations, and counsellor expertise.

- Keep all content compliant with advertising, immigration and education rules (no visa guarantees). Organic growth and content

- Grow our organic presence: build audiences, communities and engagement on every platform without relying on ad spend.

- Run SEO and AI-search visibility around destination, course, university, visa and scholarship searches.

- Research trends, audiences and competitors, then create content built to travel: reels, shorts, carousels, video, destination guides, intake and visa updates, student stories.

- Time every piece for each platform's peak engagement.

Paid and funnels

- Run paid campaigns on Meta, Google (Search, YouTube, Display), TikTok and LinkedIn. Own the budget and hit targets for cost per lead, cost per enrolment and ROAS.

- Balance organic and paid so paid amplifies what already works.

- Build landing pages, funnels, and WhatsApp and email nurture journeys.

- Track the full funnel from impression to enrolment across organic, paid and CRM, and share weekly dashboards with leadership.

Events, community and team

- Plan webinars, fairs and info days; build ambassador, alumni and referral programmes.

- Coordinate branches across time zones with one playbook and approval process.

- Work with sales, admissions and counselling teams to improve lead quality.

- Lead content, design and media specialists, and manage agencies and freelancers.

Qualifications

• 6+ years in digital, brand or growth marketing, including 2+ leading a team or budget.
• Documented results in organic growth (reach, followers, engagement, inbound leads) and paid performance (leads, enrolments, ROAS), shown with numbers.
• Experience building a brand or audience from zero.
• Hands-on experience with Meta, Google, TikTok and LinkedIn Ads, GA4 and a CRM.
• Strong research, writing, storytelling and creative direction, plus design skills (Canva, Figma or Adobe).
• Experience coordinating multi-country marketing and working closely with sales and counselling teams.
• A can-do attitude: you take initiative and deliver without being chased.
• Ability to join immediately

Nice to Have

Overseas education, immigration or edtech experience; knowledge of UK, Canada, Australia, USA, Germany, UAE and NZ student markets; WordPress or Shopify; SQL or advanced Excel; video editing.

To Apply: Send your CV and links to 3 campaigns or content pieces you led (at least one organic), with results.