Digital Marketing & Brand Growth Specialist

Digital Marketing & Brand Growth Specialist

Company: Acrotek Industries Pvt. Ltd. | Brand: DACS

Location: Mumbai

Experience: 3–6 years

Industry: Consumer Electronics & Home Appliances

About the Role

DACS is looking for a creative, hands-on Digital Marketing & Brand Growth Specialist who can think of marketing ideas and execute them end-to-end.

You will help build DACS's brand across TV, AC, Washing Machines and future categories, while driving measurable digital growth.

Key Responsibilities

• Develop creative marketing ideas, campaigns and monthly digital plans.
• Manage Instagram, YouTube, Facebook, Google and Meta campaigns.
• Plan and execute performance marketing campaigns.
• Develop content concepts, reels, videos, ads and product campaigns.
• Coordinate with designers, creators, influencers and agencies.
• Drive website traffic, leads, e-commerce sales and brand awareness.
• Track ROAS, CAC, CPL, conversions and campaign ROI.
• Monitor competitors, consumer trends and identify growth opportunities.
• Work closely with sales and leadership to connect marketing with business growth.

Ideal Candidate

• 3–6 years of digital, brand or growth marketing experience.
• Strong creative thinking + execution ability.
• Hands-on experience with Google Ads, Meta and social media.
• Strong understanding of performance marketing and analytics.
• Consumer electronics, appliances, FMCG, D2C or e-commerce experience preferred.
• Entrepreneurial, data-driven and highly execution-oriented.

The ideal person can take an idea from:

Insight → Campaign Idea → Content → Execution → Measurement → Optimization