About Scholete AI
At Scholete AI, we're not just building software; we're building the future of education. Our AI-powered management apps and intelligent AI Tutors are designed to empower schools, colleges, and sports academies, reducing administrative burdens and revolutionizing learning. We're an innovative startup on a mission to bring cutting-edge technology to every classroom.
The Challenge
We've got the product; now we need to tell the world! We're looking for a highly creative and data-driven Digital Marketing & Brand Awareness Intern to supercharge our online presence and create stunning offline marketing assets. Your mission is to rapidly grow our following, boost engagement across all key social platforms, and craft compelling visual materials that make Scholete AI impossible to ignore. Your work will directly contribute to building the strong public profile necessary to attract significant investor funding.
Key Responsibilities
- Social Media Growth & Engagement:
- Develop and execute a comprehensive content strategy across Instagram, Facebook, Snapchat, Reddit, X (Twitter), and LinkedIn to significantly increase followers, reach, and engagement.
- Create compelling, platform-specific content (graphics, short videos, Reels, stories, carousels, threads, community posts) that resonates with educators, parents, students, and institutional leaders.
- Monitor social media trends, engage with relevant communities, and identify opportunities for viral content or strategic partnerships.
- Implement scheduling tools and analytics to track performance and optimize content for maximum impact.
- Content Creation (Visual & Written):
- Design visually stunning marketing collateral including digital banners, infographics, social media ads, and website elements using tools like Canva, Adobe Express, or similar.
- Develop engaging copy for social posts, ad campaigns, and short-form blog content.
- On-the-Ground Marketing Assets:
- Design and develop physical marketing materials such as flyers, brochures, posters, and banners for local events, school visits, and conferences.
- Ensure all offline materials consistently reflect our brand identity and messaging.
- Brand Ambassador: Actively seek opportunities for brand mentions, partnerships, and collaborations within the EdTech community.
- Market Research: Stay updated on competitor activities, industry trends, and new marketing technologies, particularly in the EdTech and AI sectors.
Qualifications
- Social Media Native: You live and breathe social media and understand the nuances of each platform (e.g., what works on Instagram vs. LinkedIn).
- Creative Powerhouse: Proven ability to create engaging visual and written content. Experience with graphic design tools (Canva, Adobe Creative Suite, Figma) is a strong plus.
- AI-Enhanced Workflow: Proficient in using AI tools (ChatGPT, Midjourney, DALL-E, Jasper, Grammarly AI) for content ideation, copywriting, image generation, and workflow optimization.
- Data-Driven: An analytical mindset with the ability to interpret social media analytics and adjust strategies accordingly.
- Proactive & Self-Starter: You don't wait to be told what to do; you identify opportunities and take initiative.
- Communication Skills: Excellent written and verbal communication, with an ability to craft clear, concise, and captivating messages.
- Education: Currently pursuing or recently completed a degree in Marketing, Communications, Graphic Design, or a related field.
What's In It For You
- Stipend: 12,000 20,000 per month (depending on experience and portfolio).
- High Impact: Directly contribute to the public face and growth trajectory of an innovative AI startup. Your work will be crucial for our funding goals.
- Creative Freedom: An opportunity to experiment with new ideas and truly shape our brand voice and visual identity.
- Mentorship: Work closely with the leadership team, gaining insights into startup growth, brand strategy, and investor relations.
- Portfolio Building: Build an impressive portfolio of live social media campaigns and brand assets.
- Hybrid Flexibility: A blend of in-office collaboration in Bengaluru and remote work.
The Scholete Challenge: Along with your resume, attach a 30-second unpolished video or a 3-slide carousel pitch specifically for Instagram Reels or TikTok. The goal: Explain to a frustrated teacher why an AI Tutor is their new best friend, not their replacement. We aren't looking for high production valuewe're looking for a hook that stops the scroll and a story that sticks.
