Job Description
Job Description
Senior (3+ Years) – Digital Marketing Specialist
We are looking for an experienced Digital Marketing Professional (3+ years) with a strong background in brand-led performance marketing. The ideal candidate should have proven experience in scaling campaigns, managing large budgets, and driving measurable business growth through Google Ads, Meta Ads, and other paid channels.
This role requires strategic thinking, deep analytical capability, and ownership of performance marketing outcomes.
Key Responsibilities
1) Lead the strategy, execution, and scaling of PPC campaigns across Google Ads, Meta Ads, and other platforms
2)Conduct advanced keyword research, competitive analysis, and audience strategy development
3)Drive performance against key KPIs such as CTR, CPC, CPA, ROAS, and overall ROI
4)Oversee creative strategy including ad copy, landing pages, and funnel optimization
5)Design and implement advanced A/B testing frameworks for continuous improvement
6)Deliver detailed performance reports with actionable insights for business growth
7)Stay ahead of industry trends, platform updates, and emerging performance marketing strategies
8)Collaborate with cross-functional teams to align marketing with brand and business objectives
9)Own and optimize large campaign budgets with a focus on efficiency and scalability
Requirements
1)3+ years of experience in performance marketing, preferably with brand-focused campaigns
2)Strong hands-on expertise in Google Ads, Meta Ads, and campaign scaling strategies
3)Deep analytical mindset with ability to translate data into business decisions
4)Proven track record of driving ROI and scaling paid campaigns
5)Strong leadership, communication, and stakeholder management skills
6)Ability to work in fast-paced environments and manage multiple high-impact campaigns
7)Detail-oriented with a strategic and problem-solving approach
