Digital Marketing Associate

AskTalos (Nevis Software Solutions Pvt. Ltd.)

Location: Remote (India)

Type: Full-time

Experience: 2 to 4 years

Salary: 4.2 – 5.4 LPA (fixed in hand)

Working days: Monday to Saturday, 10:00 AM – 7:00 PM

Notice period: 30 days or less (immediate joiners preferred)

AskTalos is an AI-powered customer communication and sales automation platform for Indian SMBs. It brings AI voice calling, WhatsApp Business API, AI CRM and email automation into one place. We help business owners respond to every lead instantly, follow up automatically and close more sales without adding headcount.

We're a fast-growing SaaS startup. This is a solo, high-ownership role reporting directly to the CEO. You won't be supporting marketing. You'll be running it.

Turn marketing spend and content into booked product demos, and build an organic traffic engine that brings in leads every month.

1. Paid campaigns on Meta, Google and LinkedIn (main focus)

• Plan, launch and manage lead-generation campaigns end to end: audience, creative, copy, budget and bidding.
• Run weekly A/B tests on hooks, creatives, audiences and landing pages.
• Optimise for demos booked and lead quality, not just clicks and impressions.
• Manage the monthly ad budget responsibly, with full visibility on spend versus results.

2. Creatives and reels

• Design ad creatives, carousels and social posts in Canva.
• Edit short-form reels and video ads in CapCut.
• Turn product features into scroll-stopping content that SMB owners understand.

3. Website and landing pages

• Build and improve landing pages for campaigns.
• Keep the website updated, fast and conversion-focused.

4. SEO

• Do keyword research for high-intent SaaS and SMB searches.
• Handle on-page SEO, technical health checks and content briefs for blogs and pages.
• Grow organic traffic and inbound demo requests month on month.

5. Social media

• Own the content calendar for Instagram, LinkedIn, Facebook and YouTube.
• Build an audience of SMB owners with educational and trust-building content.

6. Email and WhatsApp campaigns (supporting role)

• Plan and run campaigns on our own automation platform, writing the copy, segments and offers.

7. Analytics and reporting

• Own tracking through GA4, Meta Pixel and Conversions API, UTMs and Search Console.
• Send a weekly report to the CEO covering demos booked, cost per demo, organic traffic, what worked and what's next.
  

• Number of demos booked from marketing.
• Cost per demo and lead quality.
• Organic traffic growth.
• Efficient use of the monthly ad budget.
  

• At least 2 years of hands-on digital marketing, with campaigns you ran yourself.
• Proven lead-gen results on Meta and Google Ads. LinkedIn Ads experience is a strong plus.
• Working knowledge of Meta Business Manager, GA4, Google Search Console, and SEMrush or Ahrefs.
• Ability to design in Canva and edit reels in CapCut.
• Ability to build or edit landing pages and website content.
• A data-first mindset: you can explain why a campaign worked or failed.
• Self-driven and comfortable working alone and remotely, with clear communication and ownership.
  

• Experience in B2B or SaaS marketing.
• Experience with WhatsApp or email marketing campaigns.
• Comfort using AI tools (ChatGPT, Claude, etc.) to move faster.
• Ability to write content in Hindi as well as English.
  

• First 30 days: Audit current campaigns, SEO, social media and tracking, and fix the gaps.
• By day 60: Run your own campaigns on Meta, Google and LinkedIn, with a measurable improvement in cost per demo.
• By day 90: Run a predictable monthly demo-booking engine and show organic traffic trending upward.
  

• Full ownership. You report directly to the CEO, and your ideas go live in days, not months.
• Fully remote. Work from anywhere in India.
• Fast learning. You'll market an AI product in one of India's fastest-growing SaaS spaces.
• Real impact. Your work directly drives company revenue.