Digital Marketing Analyst(Paid Media)

Experience: 2 Years

Location: Hyderabad

Type: Full-time

Role Objective

We're looking for a Digital Marketing Analyst/Performance Marketing Executive who thrives at the intersection of data and creativity. With 3 years of hands-on experience, you'll own end-to-end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.

This role demands someone who can double down on what works and cut what doesn't—fast.

Key Responsibilities

Campaign Management

• Plan, launch, and manage full-funnel campaigns across:
• Google Ads (Search, Shopping, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Campaign Manager

Performance Optimization

• Monitor campaigns daily and optimize bids, budgets, and targeting
• Ensure campaigns consistently hit CPA and ROAS benchmarks

A/B Testing & Experimentation

• Execute structured testing for:
• Ad creatives
• Copy variations
• Landing pages
• Improve CTR and Conversion Rates (CVR)

Data & Reporting

• Build weekly/monthly performance dashboards using GA4 and Looker Studio
• Translate data into actionable insights (not just reports)

Funnel & Tracking Analysis

• Ensure accurate tracking using UTMs, GTM, Pixels
• Identify and fix drop-offs across the user journey

Creative Collaboration

• Work closely with the design team
• Guide creatives based on performance data (UGC, statics, motion creatives)

Budget Ownership

• Manage and pace monthly ad spends efficiently
• Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications

Platforms & Tools

• Strong hands-on experience with:
• Google Ads Manager
• Meta Business Suite
• LinkedIn Campaign Manager

Analytics & Tracking

• Mandatory: GA4 (Google Analytics)
• Preferred: Google Tag Manager (GTM) & attribution modeling

Data Handling

• Advanced Excel/Google Sheets skills
• Pivot Tables
• VLOOKUP
• Data visualization

Strategic Thinking

• Ability to go beyond vanity metrics
• Strong focus on CAC, LTV, and Revenue impact

Certifications (Good to Have)

• Google Ads Certification
• Meta Blueprint Certification

Soft Skills

• Strong communication & stakeholder management
• Comfortable in a fast-paced, test-and-learn environment

Key Performance Indicators (KPIs)

• ROAS / ROI: Consistently meet or exceed return targets
• CPA: Optimize acquisition costs while scaling volume
• Lead Quality: Maintain strong conversion-to-sale ratios
• LTV / Retention: Drive high-value, long-term users

Why Join Us

• Work on high-impact campaigns with real budgets
• Freedom to experiment, test, and scale ideas
• Data-driven culture with a strong performance mindset
• Opportunity to directly influence revenue growth