Digital Marketing Analyst

Key Responsibilities 

Profile Management & Listing Optimization 

• Claim, Create, Onboard, and maintain client listings on Google, Bing, and other platforms as required. 
• Enrich and optimize Google Business Profile (GBP) listings for ProManage clients — ensuring categories, descriptions, photos, services, and hours are complete and accurate. 
• Navigate Google Maps and Street View to verify and correct listing latitude/longitude coordinates and address details. 

Data Analysis & Reporting 

• Maintain structured client databases and listing records using Excel / Google Sheets — including regular updates, data validation, and cross-referencing. 
• Apply strong analytical skills to identify trends, flag inconsistencies, and generate actionable insights from listing performance data. 
• Prepare clear and accurate reports on optimization progress, client status, and platform metrics for internal and client-facing use. 
• Regular performance monitor to ensure the client business growth. 

Client Interaction & Communication 

• Engage professionally with clients via Email, Phone, and WhatsApp regularly to gather content requirements, share updates, and resolve listing-related queries. 
• Build and maintain positive client relationships through proactive communication, timely follow-ups, and a solution-oriented approach. 
• Document all client interactions and update CRM/tracking sheets consistently. 
• Ensure regular follow-ups to ensure continued value delivery. 

Cross-Functional Collaboration & Efficiency 

• Coordinate with internal teams — design, keyword research, customer success, and marketing — to deliver integrated value to clients. 
• Use Microsoft Teams or equivalent collaboration tools for seamless communication and task tracking. 
• Prioritize tasks effectively to meet assigned TATs (Turnaround Times) with a high standard of quality. 
• Drive automation in workflows and communication 
• Enhance decision-making using data and AI insights 

Role Expectations 

• Manage a high volume of accounts in a fast-paced environment 
• Deliver consistent performance improvements across campaigns 
• Maintain strong execution discipline while scaling operations 
• Ensure clients realise tangible business value from the platform 
• Strong interest and comfort in engaging directly with clients regularly to drive performance and build long-term relationships 

Key Requirements 

• Minimum 2 years of experience in digital marketing, customer success, operations, or performance marketing 
• Educational background in Engineering, Technology, Analytics, or related fields 
• Understanding of digital marketing channels (Google Ads, SEO, Social Media, etc.) 
• Analytical mindset with ability to translate data into actionable insights 
• Hands-on approach with strong execution and problem-solving skills 
• Exposure to AI tools such as ChatGPT, Claude, GA4 insights, HubSpot AI, Power BI (AI visuals), or similar 
• Advanced proficiency in Excel, including formulas, pivot tables, charts, macros, and data modelling. 
• Experience in creating and maintaining dashboards for performance visualization and reporting. 
• Strong communication and stakeholder management skills 
• Ability to manage multiple clients, priorities, and SLAs effectively 
• Multilingual ability preferred 

Success Metrics 

• Improvement in client performance 
• Increase in client retention and repeat business 
• Adoption of optimization recommendations 
• Reduction in operational errors and SLA breaches 
• Overall client satisfaction and engagement levels