Location: Goa
Job Type: Full-Time
Company: Sister Company of Pythal
Industry: Real Estate
About the Role
We are looking for a Digital Marketing & Sales Executive who can take responsibility for both generating qualified real estate leads through digital channels and converting those leads into property sales.
This is a performance-focused role for someone who understands digital marketing but is equally confident speaking with customers, following up on enquiries, arranging site visits and working towards sales closures.
Key ResponsibilitiesDigital Marketing & Lead Generation
- Plan and execute digital marketing campaigns for real estate projects and properties.
- Manage Meta Ads (Facebook & Instagram) and Google Ads for lead generation.
- Identify and target the right customer segments based on location, budget and property requirements.
- Monitor campaign performance, CPL, lead quality, conversions and advertising spend.
- Coordinate property creatives, Reels, videos, listings and campaign content.
- Manage and optimise listings across relevant real estate portals and digital platforms.
- Support social media marketing and maintain a consistent online presence for projects.
- Track leads from different marketing channels and identify which campaigns generate genuine sales opportunities.
Sales & Lead Conversion
- Handle incoming property enquiries generated through digital campaigns, portals and other sources.
- Understand each customer's budget, preferred location, property requirements and purchase intent.
- Qualify leads and maintain systematic follow-ups through calls, WhatsApp and other channels.
- Explain project details, pricing, payment plans, amenities and property specifications clearly.
- Schedule and coordinate property presentations and site visits.
- Follow up after site visits and actively work towards negotiation, booking and closure.
- Maintain accurate lead status and follow-up records in the CRM or lead management system.
- Build relationships with prospective buyers and maintain communication throughout the sales process.
- Achieve defined monthly lead, site-visit and sales targets.
Requirements
- Previous experience in digital marketing, sales or lead generation, preferably within real estate.
- Hands-on knowledge of Meta Ads and Google Ads.
- Good understanding of lead funnels, targeting, remarketing and campaign optimisation.
- Strong communication, follow-up and customer-handling skills.
- Comfortable with sales calls, customer meetings, site visits and negotiations.
- Ability to work with targets and take ownership of leads from generation to conversion.
- Basic knowledge of CRM systems, Excel/Google Sheets and lead reporting.
- Good understanding of social media and digital content.
Added Advantage
- Previous Goa real estate sales or marketing experience.
- Existing understanding of the Goa property market and buyer profiles.
- Experience with property portals and real estate CRM platforms.
- Proven record of generating and converting digital leads.
- Knowledge of real estate performance marketing and remarketing campaigns.
What We're Looking For
- Someone who understands that generating a lead is only the beginning. The right candidate should be able to market a property effectively, identify serious buyers, build trust through consistent follow-up and take the enquiry all the way to a successful sale.
