- Management Level: 09 Specialist / Team Lead
- Location: Hyderabad
- Must have skills: Content Strategy & Planning, SEO & Keyword Optimization, Copywriting & Editing
- Good to have skills: Multimedia Content Creation (Video, Audio, Animation), SEO & Digital Content Optimization, Lead Generation Content, Cross-functional Collaboration
- Experience: 5+ years of experience is required
- Educational Qualification: Graduate (Mass Communication and Journalism Preferred)
Job Overview
The Content Marketing Specialist is responsible for developing and executing creative and effective content to attract high quality leads, to drive engagement and to create brand awareness. This role involves creating high-quality creative content across various channels and working closely with digital marketing teams to achieve marketing objectives.
Key Responsibilities
- Develop creative and engaging ad copies tailored for digital platforms such as social media ads, Google Ads, display ads, etc.
- Write compelling content tailored for effective email marketing campaigns across diverse programs to keep leads engaged throughout the marketing campaign.
- Work closely with the performance marketing team to understand campaign objectives and target audiences and create ad copies and email campaigns that effectively communicate key messages and drive desired actions.
- Craft high-quality PR content including press releases, media pitches, articles, and other PR materials to generate positive media coverage and enhance brand visibility.
- Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.
- Support the Marcom team in executing social media marketing initiatives.
- Provide complete content support for other content formats such as authored articles, blogs, program pages, infographics, slide decks, and other visual forms of content.
- Stay updated on emerging trends and best practices in digital advertising, PR, and content marketing to continuously enhance content strategy and execution.
