Digital Marketer - Retention & Organic Marketing

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.)

Job Title: Digital Marketing Executive - Retention & Organic Marketing

Division: IMS nHance

Job Location: Ahmedabad (Work from Office)

Timing: Flexible (UK/US/AUS)

Role Description:

To support the vision to deliver impactful, performance-led marketing that drives meaningful change, we are seeking a creative and results-driven Digital Marketing Executive to enhance our digital presence and customer engagement.

Reporting to the Head of Marketing, this position will play an important role in developing and executing comprehensive digital marketing strategies. The ideal candidate will optimise online campaigns, manage social media platforms, and analyse performance metrics to ensure continuous improvement. This role requires collaboration with cross-functional teams to deliver impactful marketing initiatives that drive brand awareness, customer acquisition, and retention.

Key responsibilities:

Marketing planning

Develop and implement content strategies in collaboration with the wider marketing team/Head of Marketing Client, APAC that align with the company's overall marketing objectives.

Conduct market research to understand industry trends and customer needs and incorporate findings into content plans.

Collaborate with marketing and sales teams to ensure content supports lead generation, customer acquisition and retention goals.

Campaign development and execution

Create persuasive and engaging copy for various marketing channels, including digital, print, and social media.

Develop content for blogs, whitepapers, email campaigns, landing pages, and promotional materials to support marketing initiatives.

Work closely with the APAC marketing team to ensure content is visually appealing and aligns with brand guidelines.

Customer acquisition and retention

Craft compelling content that attracts new customers and retains existing ones.