About the RoleWe are hiring a creative and execution-driven Junior Digital Marketer to support the marketing activities of our Kerala-based IT company. The ideal candidate should have 6 months to 1 year of experience in digital marketing and the ability to work on both regional (Kerala) and international (US/UK/GCC) campaigns. This role requires someone who understands cultural relevance, content trends, and digital strategies suitable for Kerala audiences.
Key Responsibilities- Plan, execute, and manage social media content tailored for Kerala audiences across Instagram, Facebook, and WhatsApp channels.
- Create Malayalam and English content such as posts, captions, reels concepts, and ad copies.
- Manage social media pages for the company and clients, ensuring consistent branding and engagement.
- Coordinate with designers, videographers, and development teams for timely delivery of marketing creatives.
- Run local lead-generation campaigns for IT services (web development, software solutions, digital marketing packages, etc.).
- Handle WhatsApp marketing, status updates, broadcast messages, and community engagement.
- Conduct basic SEO tasks: keyword research (Kerala/local niche), on-page updates, and competitor analysis.
- Assist in running Kerala-targeted paid ads on Meta (Facebook & Instagram).
- Prepare weekly performance reports and analytics insights for management and clients.
- Engage with comments, messages, and local community inquiries to boost online presence.
- Track regional trends, festival themes, and cultural moments to create relevant marketing content.
- Support email marketing, landing page updates, and basic CRM entries.
Requirements- 6 months to 1 year of experience in digital marketing or social media roles.
- Strong understanding of Kerala online markets, trends, and audience behavior.
- Basic knowledge of Meta Ads, Google Ads, SEO, and analytics tools.
- Good content-writing skills in Malayalam & English.
- Creative mindset with the ability to propose content ideas and strategies.
- Ability to multitask and manage multiple client/project requirements.
- Familiarity with Canva, Meta Business Suite, Google Analytics, or similar tools.
Preferred Skills- Experience creating Malayalam and English creatives.
- Knowledge of Kerala consumer behavior and popular niches (education, IT services, startups, retail, etc.).
- Experience handling local lead-generation campaigns.
- Understanding of GCC Malayali audience patterns.
What We Offer- Competitive salary with performance-based incentives.
- Opportunity to work with Kerala, GCC, US & UK markets.
- Learning-focused environment with real project exposure.
- Supportive team culture, training, and hybrid work options.
- Growth path toward Social Media Strategist, Performance Marketer, or Digital Marketing Lead roles.