Company Description DigitalX Marketers Academy is a training-focused organization dedicated to developing practical digital marketing skills for learners and professionals. The academy emphasizes real-world projects, industry-relevant tools, and hands-on learning to prepare individuals for current market needs. Through structured courses and mentorship, DigitalX Marketers Academy aims to build confident marketers who can deliver measurable results for businesses. The team values curiosity, continuous learning, and a collaborative approach to problem-solving. Joining the academy offers exposure to diverse marketing strategies and a dynamic learning environment.
Role Description This is a full-time, on-site Digital Marketer role based in Thiruvananthapuram. The Digital Marketer will plan, execute, and optimize digital campaigns across social media, search, and other online channels to increase brand awareness and generate qualified leads. Day-to-day responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance using web analytics tools, and preparing regular reports on key metrics. The role involves collaborating with internal teams to align marketing activities with training programs, testing new strategies, and staying updated on industry trends and best practices. The Digital Marketer will also contribute to improving the academy's online presence, nurturing leads, and supporting enrollment growth.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Marketing, with the ability to plan and execute integrated campaigns.
- Candidates should possess skills in Social Media Marketing to manage platforms, engage audiences, and create effective social content.
- Candidates should possess skills in Lead Generation to attract, qualify, and nurture prospective learners or clients.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
- Candidates should possess strong communication skills, creativity, and attention to detail, with the ability to work collaboratively on-site.
- Relevant experience in digital marketing roles and familiarity with common tools (e.g., Google Analytics, social media ad platforms) are beneficial.
- A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
