Digital Marketer cum Performance Marketer

Company Description

WISBATO specializes in crafting comprehensive digital ecosystems that transform online presence into strategic assets designed to drive client engagement and conversions. Our work centers on three main pillars: Web & Application Development, where we create frictionless user experiences designed for conversion; Digital Marketing, delivering precision-targeted strategies that attract and qualify ideal customers; and IT Support & Branding, providing the foundation for sustained digital growth and a strong brand identity. By utilizing services such as SEO, social media marketing, and mobile app development, we aim to build communities around brands, fostering loyalty and growth. WISBATO is committed to shaping innovative strategies that meet the evolving needs of businesses.

Role Description

This is a full-time on-site role based in Kozhikode for a Digital Marketer cum Performance Marketer. The role involves creating, implementing, and managing digital marketing campaigns to drive brand awareness, lead generation, and customer engagement. Responsibilities include managing social media marketing strategies, analyzing web performance metrics, executing advertising campaigns, and optimizing campaigns for maximum performance. The candidate will also lead efforts in identifying growth opportunities through lead generation and collaboration with the branding team to achieve business goals.

Qualifications

• Proficiency in Social Media Marketing and crafting engaging content for various platforms to improve audience engagement
• Strong expertise in Lead Generation and nurturing campaigns to drive quality leads
• Experience in Digital Marketing strategies and tools, including email marketing and search engine marketing
• Strong knowledge of Web Analytics tools to measure campaign performance and drive data-informed decisions
• Marketing skills focused on developing innovative approaches to reach target demographics
• Excellent communication and collaboration skills
• Proficiency in using marketing technology platforms and tools
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred
• Previous experience in performance marketing is an advantage