Digital Markeing Manager

Job Title: Digital Marketing Manager – SaaS & E-commerce

Company: Rhysley Private Limited

Brands:

Rhysley Garments – www.rhysley.com

Mehar – www.mehar.com

Rhysley HR – www.rhysleyhr.com

Location: 700AA, 7th Floor, SRS Tower, Sector 31, Faridabad – 121003

Job Type: Full-time (5 Days Working) 9:00am to 6:00pm

About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand Mehar, we have launched Rhysley HR – an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking – all from one seamless platform.

Job Summary: We're seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform – Rhysley HR.

Key Responsibilities:

1. Digital Strategy & Execution:

Develop and execute a unified digital marketing strategy tailored for both e-commerce (fashion) and SaaS (B2B tech).

Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry.

2. SaaS Platform Marketing:

Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition.

Create product-led marketing content like whitepapers, explainer videos, emailers, etc.

3. Website & SEO Optimization:

Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX.

Manage technical SEO, content strategy, and web analytics.

4. Performance & Paid Marketing:

Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram.

Drive conversions for both D2C and B2B models using high-ROI funnels.

5. Content & Social Media:

Lead the content calendar and storytelling for brand and product communication.

Engage on LinkedIn, Instagram, and YouTube to grow organic visibility.

6. AI/ML in Marketing (Preferred):

Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms.

7. Analytics & Reporting:

Track KPIs, campaign ROIs, and customer acquisition metrics across platforms.

Present insights regularly to stakeholders to inform future campaigns.

8. Team Collaboration:

Lead a small cross-functional team of SEO specialists, designers, and performance marketers.

Coordinate with Sales & Tech teams for product-market alignment (especially RhysleyHR).

Qualifications:

Bachelor's or Master's in Marketing, Digital Strategy, or relevant field.

10-15 years of experience in digital marketing with both SaaS & e-commerce experience.

Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar.

Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus.

Strong communication, analytical thinking, and growth mindset.