Digital & Influencer Marketing Manager

Role Overview

Emami Limited is looking for a Digital & Influencer Marketing Manager to lead influencer-driven brand building and digital amplification across key products within the Consumer Care portfolio. This role will play a critical part in scaling influencer marketing initiatives across categories such as Pancharishta, Nityam, Health Juices, Chyavanprash, Honey, and others.

The incumbent will be responsible for managing a large influencer ecosystem, driving campaign effectiveness, and ensuring seamless execution across agencies and internal stakeholders. This is a highly execution-driven role requiring strong coordination, analytical thinking, and digital marketing expertise.

Key Responsibilities :

Influencer Marketing Strategy & Execution

· Develop and execute influencer marketing strategies aligned with brand objectives

· Manage and scale a network of influencers across multiple categories

· Identify and onboard relevant influencer profiles including Healthcare Professionals, Gut Experts, KOLs, Lifestyle and Wellness creators

· Drive measurable KPIs across campaigns including reach, engagement, and conversions

Campaign Management & Delivery

· Plan and execute end-to-end influencer campaigns across brands

· Monitor campaign performance and ensure timely delivery against defined objectives

· Track and analyze cost vs impact metrics to optimize campaign ROI

· Ensure consistent quality and messaging across all influencer content

Agency & Partner Management

· Identify and onboard the right agency partners for campaign execution

· Manage multiple agencies simultaneously for content creation and delivery

· Lead commercial negotiations to ensure cost efficiency and optimal output

Cross-functional Collaboration

· Work closely with Brand, Legal, R&D, and Regulatory teams for campaign approvals

· Ensure alignment on content guidelines, compliance, and brand positioning

· Coordinate internally to drive smooth execution across all campaigns

Operational Excellence

· Handle high-volume, execution-heavy workflows with strong attention to detail

· Ensure continuous tracking, reporting, and optimization of campaign performance

· Maintain strong coordination across stakeholders to meet timelines and deliverables

Desired Candidate Profile

Experience

5 to 8 years of experience in Digital Marketing / Influencer Marketing / Social Media Marketing, preferably within FMCG / Consumer / Healthcare categories

Qualification

MBA / Postgraduate in Marketing or related field (preferred)

Other Job Locations

Delhi, Kolkata, Bangalore, Hyderabad

Skills & Competencies

· Strong understanding of influencer marketing and digital ecosystems

· Proven experience managing large-scale influencer campaigns

· Strong analytical skills with ability to track and optimize performance metrics

· Excellent stakeholder management and coordination skills

· Strong negotiation and vendor management capabilities

· High ownership with a hands-on, execution-focused approach