Digital Growth Manager

Key Responsibilities: -

1. End-to-End Funnel Ownership

• Own and drive the entire digital partner funnel—from lead generation to disbursal.

• Identify and resolve funnel drop-offs, inefficiencies, and bottlenecks through data

driven interventions.

• Track and optimize key funnel metrics such as P2P, P2A, PSA, and Login-to

Disbursal across partner platforms.

2. Partner Performance Management

• Collaborate with external partner teams (apps, aggregators, sourcing platforms) to

align on funnel KPIs and growth initiatives.

• Conduct periodic performance reviews to generate actionable insights and drive

corrective measures for improvement.

3. Policy & Rule Engine Optimization

• Coordinate with internal teams—risk, policy, product—to refine BRE rules,

eligibility criteria, and sourcing logic to enhance partner performance.

• Measure the impact of policy changes on funnel conversion and sourcing quality.

4. Cross-Functional Collaboration

• Work closely with internal stakeholders including risk, analytics, operations, and

product to ensure smooth implementation of growth initiatives.

• Serve as the SPOC for all digital partner growth initiatives.

5. User Journey Optimization

• Analyze borrower journey flows (Salaried, Self-employed, New-to-Credit, etc.) to

detect friction points and conversion blockers.

• Deploy user experience enhancements such as nudges, personalization, and re

targeting strategies to recover drop-offs.

6. Market Benchmarking

• Continuously monitor market trends, competitor benchmarks, and innovations in

partner-led digital lending.

• Recommend adoption of best practices and new sourcing models where applicable.

Desired Skills & Experience

• Strong experience in digital funnel management, preferably within Fintechs, NBFCs, or

lending-tech environments.

• Demonstrated ability to identify, analyze, and solve funnel-level problems using data-backed

insights.

www.bajajfinservmarkets.in

• Proven track record of data-driven decision-making, with hands-on experience in

interpreting performance metrics and driving measurable outcomes.

• Comfortable working in a fast-paced, cross-functional setup with multiple internal and

external stakeholders.

• Working knowledge of partner-led sourcing models, BRE/policy calibration, and digital

customer journeys is a strong plus.

• Proficiency in tools such as Excel, SQL, Tableau/Looker/Data Studio, etc. is preferred.

Qualifications:

• BE/BTech in Computer Science, Information Systems, or a related field from a premier institute

• MBA preferred, with a focus on Business Strategy, Marketing, or Analytics

Bajaj FinServ