Digital Growth Head

What is the role

Tapping, delivering and growing serviceable demand every month & quarter to all business lines

Team: Growth Marketing | myHQ

Location: Bangalore

About myHQ

myHQ is India's largest flexible workspace solutions platform. We empower today's workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, we've served over 100,000 professionals and businesses.

Backed by ANAROCK, one of India's largest real estate consultancies, we're now scaling across the country with a strong focus on enterprise growth and product-led acquisition.

Why this role exists

Digital already drives a large part of our pipeline.

But scale brings a new problem: quality > quantity.

We're looking for someone to own digital acquisition as a business function, not a collection of channels.

This role exists to:

• Build predictable inbound demand
• Scale enterprise-quality leads
• Make smart bets across paid, organic and platform-led acquisition
• Ensure every rupee spent or page published ties back to revenue

Key Responsibilities

End-to-End Digital Demand

• Own all digital lead-generation channels, organic and inorganic:
• SEO
• Paid Search (Google)
• Paid Social (Meta, LinkedIn, etc.)
• Organic content & distribution
• Lead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on existing database
• Define channel-wise roles across funnel stages (discovery → intent → conversion).
• Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.

Performance Marketing (Paid Channels)

• Own and scale paid acquisition across:
• Google Search
• Meta (Facebook & Instagram)
• LinkedIn and other relevant B2B platforms
• Decide where paid makes sense and where it doesn't.
• Drive:
• Audience & intent segmentation
• Landing page & funnel optimisation
• Reduce dependence on low-quality or brand-only traffic.

Organic Growth & Compounding Channels

• Own SEO as a long-term growth moat (tech, content, authority).
• Build organic demand via:
• Search-led content
• Programmatic pages (cities, categories, use cases)
• Local SEO and platform presence
• Ensure organic efforts compound and lower blended CAC over time.

Platform-Led & Experimentation Channels

• Identify and test new lead-gen surfaces:
• Aggregators
• Listing platforms
• Partnerships with demand marketplaces
• Run rapid experiments to validate:
• Channel viability
• Lead quality
• Scalability
• Kill what doesn't work - quickly.

Who you are

• 5+ years of experience owning digital growth in high-growth companies.
• Hands-on across multiple acquisition channels, not just one.
• Comfortable switching between:
• Strategy and execution
• Experimentation and optimisation
• Strong understanding of:
• Performance marketing fundamentals
• SEO and organic growth levers
• Funnels, attribution and CAC