Digital Growth & O2O (Online to Offline) Marketing Lead

Twamev is a premium Indian occasion wear brand catering to men and women across wedding, celebration and festive categories. With multiple stores across India and a growing digital presence our objective is to become one of India's most aspirational premium ethnic wear brands.

We are looking for someone who can help us build the next phase of our digital growth journey across:

• Meta & Google
• Customer acquisition
• CRM & WhatsApp journeys
• Attribution & analytics
• Store footfall growth
• YouTube & discovery channels

The objective of this role is to build:

• Brand awareness
• Appointment bookings
• Digital influence on offline revenue
• Customer retention

The candidate will own the entire digital customer journey from first discovery to store purchase.

Required Skills

Strong

• Google Ads
• Meta Ads
• Audience building
• Attribution
• Conversion optimization
• CRM journeys
• WhatsApp marketing
• Funnel design

Good Understanding

• YouTube
• Influencer marketing
• Consumer journeys
• Landing page optimization