Digital Engagement Lead

Role Description This is a full-time, on-site Digital Engagement Lead role based in Hyderabad. The Digital Engagement Lead will plan and execute digital engagement strategies across multiple channels to drive customer acquisition, engagement, and retention. Responsibilities include managing end-to-end digital campaigns, coordinating with internal teams and external partners, and ensuring timely delivery of projects aligned with client objectives. The role involves analyzing campaign performance, generating insights, and optimizing ongoing initiatives based on data. The Digital Engagement Lead will also contribute to digital roadmaps, support business development efforts with strategic inputs, and maintain clear communication with stakeholders on progress, risks, and outcomes.

Qualifications

• Strong Digital Strategy skills to design and oversee integrated engagement plans across channels.
• Proven Digital Marketing experience, including campaign planning, execution, and optimization.
• Solid Project Management capabilities to prioritize tasks, manage timelines, and coordinate cross-functional teams.
• Advanced Analytical Skills to interpret data, track KPIs, and provide actionable recommendations.
• Excellent Communication abilities to collaborate with stakeholders, present insights, and document plans clearly.
• Experience working with marketing automation, CRM, analytics, or social media management tools is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Experience in a digital agency or consulting environment and familiarity with B2B or B2C digital ecosystems is a plus.