Digital Demand Generation Campaign Manager (Digital Hub)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

As a Campaign Manager, you will collaborate with a variety of stakeholders to facilitate the creation, management, and outcome tracking of campaigns. You will partner with Sales Development Executives (SDEs), Demand Managers, Account Executives (AEs), Territory Engagement Managers (TEMs), and SAP Partners to stimulate pipeline generation, formulate campaign strategies, oversee the development of digital campaigns, and drive progression of pipeline through initiatives. The primary objective is to establish comprehensive pipeline coverage to meet and exceed Corporate sales quotas while continually enhancing pipeline conversion to revenue.

Key Responsibilities

• Lead and oversee major digital programs and campaigns by coordinating with various stakeholders to ensure program success.

• Review demand needs, identify pipeline and progression gaps where digital campaigns can be planned and executed to meet the gap.

• Strategize and build campaigns plan in coordination with various stakeholders, e.g. Sales, Marketing, Partners, Digital Hub to drive pipeline attainment and progression in the market unit.

• Orchestrate End to End demand generation campaigns from planning, execution to closure. Ensuring various teams involved in the campaign are aware of their tasks and responsibilities as well as the status progress of the campaigns.

• Identify key gaps in pipeline progression and take initiatives and/or programs to unblock bottlenecks that hinder pipeline progression.

• Management of existing campaigns, resolutions to issues blocking the campaigns, and tracking the progression of them.

• Create comprehensive campaign blueprints and communicate campaign details effectively to the field teams.

• Evaluate the outcomes of each campaign, accurately document outcomes, and communicate outcomes to business stakeholders.

• Work with other Digital Hub functions, such as Sales Development Executives (SDEs), Digital Solution Advisory (DSA), Digital Value Advisory (DVA), digital assets, digital insights team, and wider SAP team to plan and orchestrate high impact Demand Generation campaigns.

• Work with SAP partners to foster growth in their demand generation proficiency. This involves active collaboration aimed at elevating partners capabilities and maturity in orchestrating effective demand generation campaigns.

What you bring

• Exceptional relationship building skills, ability to collaborate with internal stakeholders across levels from colleagues to senior management, to drive campaigns and programs success

• Strong Project and Program Management skills in managing multiple digital programs across stakeholders

• Exceptional oral and written executive communication skills in English

• Ability to use Microsoft Office software, particularly Excel, PowerPoint, Word and Outlook

• Passion to challenge, improve and innovate at both a personal and organizational level

• Knowledgeable about how organizations work knows how to get things done through formal and informal channels

• >5 years professional experience at enterprise level, with a minimum 3 years in driving digital campaigns, outbound campaigns, marketing and/or sales programs.

• Expert in demand generation campaigns planning, orchestration and execution

• Experience in project or program management driving campaigns or sales programs from planning to closure.

• Experience working with SDR/BDR to drive digital and outbound campaigns is desired.

• Bachelor's degree in Business Administration or Marketing or Information Technology required from an accredited university.

Meet your team

This market unit position entails close collaboration and coordination with India Corporate and Partner Driven leaders and stakeholders to drive pipeline creation and progression success to achieve and overachieve sales quotas.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [Confidential Information].

For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453947 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid