Role Summary
We're looking for a versatile, creative, and culturally plugged-in language specialist who thrives in digital ecosystems. You'll write across formats and platforms — from push notifications to Instagram memes, from long-form storytelling to punchy CTAs that convert.
Key Responsibilities
- Write platform-native copy across formats:
- Push Notifications
- Meme copy (in English, Hinglish, or regional tone)
- Long-form features for artist or playlist narratives
- Social captions, performance hooks, paid ad lines
- Taglines, content I.P. titles, and micro-dialogues
- Collaborate with designers, strategists, and marketers to adapt copy to visual assets and platform trends
- Own and maintain the Gaana Voice & Tone consistency across all copy
- Translate music metadata or fan behavior insights into engaging storytelling
- Participate in brainstorms to help shape content campaigns, cultural drops, and IPs
- Localize and transcreate content in line with regional audience behaviour (especially South India)
Key KPIs
- % increase in click-through rates on push and performance email copy
- Engagement rate on copy-led posts (likes/comments/saves per 1k impressions)
- Turnaround time for creative copy requests
- of viral/reshared meme formats or captions authored
- Copy engagement in test/control experiments on platform/app
- And beyond as per growing business requirements.
Must-Have Skills
- 0-4 years in a creative/digital copywriting role
- A strong showreel or portfolio of short-form content, meme copy, platform-based writing that garnered wide reach and is relevant to the South Indian Music, Movie, Meme & Pop culture.
- Obsessed with timing, tone, grammar, dialect, and platform behaviour.
- Fluent in internet culture, particularly Indian music, pop, fandom, and regional cues
- Self-Ability to write in or adapt tone to Telugu (Tingligh), Tamil (Tamglish), Hinglish. English writing and communication knowledge is mandatory.
- Bonus: Ability to design or proven experience of AI tools (Canva, Midjourney, RunwayLM).
