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Digital Content Creator

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  • Posted 23 hours ago
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Job Description

Roles And Responsibilities

Content creation

  • Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for LinkedIn, Instagram, X, YouTube Shorts, and Reddit.
  • Write platform-appropriate captions, hooks, and micro-stories
  • Capture on-ground content, including events, culture moments, leadership interactions, and office stories.
  • Partner with editorial to produce podcasts and vlogs

Content engineering

  • Build modular content systems that repurpose long-form assets into multiple short-form formats.
  • Create templates, asset libraries, and repeatable content structures
  • Use AI tools for editing, resizing, captioning, script variations, and versioning

Publishing support and operations

  • Prepare posts for upload, including captions, hashtags, thumbnails, subtitles, and metadata.
  • Adapt content for different platform requirements such as LinkedIn, Instagram, and X.
  • Maintain organised asset folders with consistent naming and version control.

Analytics and optimisation

  • Track creative performance to understand what formats and styles work best
  • Use AI to interpret results and propose creative refinements
  • Iterate content formats based on platform trends and audience behaviour

AI-Driven creative development

  • Experiment with new creative techniques, visual styles, and AI-driven workflows
  • Build processes that increase output speed without compromising quality

Collaboration

  • Work closely with the Social Media Strategists, Creative Directors, and Editorial Directors to align creative output with campaigns and priorities.
  • Support content needs across BU, talent marketing, corporate communications, and events.
  • Deliver high-volume content during campaigns, events, and key organizational moments.

What We Look For

  • Strong visual storytelling and short-form creative skills
  • Ability to use AI tools to enhance and scale content production
  • Good understanding of platform behaviour across LinkedIn, Instagram, X, and YouTube Shorts
  • Creative mindset with a structured approach to content systems
  • Strong writing, editing, and organisational skills

Qualifications

  • Bachelor's degree in media, Communications, Design, Marketing, or related fields
  • 4 to 8 years of experience in digital content creation
  • Proficiency with Adobe Suite, Canva, and AI creative tools
  • Experience producing short-form video content is an advantage

More Info

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About Company

Job ID: 135799103