Digital Communications and Content Intern

About Aspire - IITB Research Park Foundation (IITBRPF):

In 2016, the Ministry of Education entrusted IIT Bombay with a pivotal mission: to establish the Research Park within the sprawling campus in Powai, Mumbai. This led to the creation of ASPIRE – the IIT Bombay Research Park Foundation, a non-profit organisation dedicated to catalysing innovation and research with real-world impact.

Inspired by globally successful research park models, ASPIRE (Applied Science Park for Innovation Research & Entrepreneurship) emerges as the epicenter, that connects knowledge, expertise, and resources seamlessly, fostering a strong and collaborative industry-academia ecosystem with a global outlook.

We cultivate R&D partnerships which evolve into a thriving innovation hub, advancing technologies with meaningful societal impact. Our industry-centric workspaces facilitate collaborative development, while students gain invaluable corporate research exposure, enriching the nation's talent pool. It's a dynamic ecosystem where academia, industry, and students converge to drive innovation and uphold academic excellence.

Job Description:

We are looking for a skilled and enthusiastic Digital Communications and Content Intern with an understanding of digital discoverability, analytics, content optimisation, visual communications, and emerging digital tools.

Roles and Responsibilities:

• Managing and maintaining ASPIRE's official social media platforms.
• Planning, scheduling, and publishing content using social media management tools.
• Capturing photographs and reels during events, visits, podcasts, and other activities.
• Coordinating with internal teams to gather updates and communication inputs.
• Assisting with digital campaigns.
• Monitoring engagement, preparing analytics reports, and maintaining a repository of digital assets.

Qualifications:

• Bachelor's/Master's degree in Digital Marketing, Media & Communications, Marketing, Advertising, Design, Multimedia, or a related discipline.
• Candidates from other disciplines may also be considered if they demonstrate relevant digital/content skills through their work or portfolio.

Skills and Expertise:

• Strong working knowledge of digital marketing, social media platforms and digital content strategy, with an understanding of how different platforms serve different communication and audience objectives.
• Strong understanding of content optimisation, keywords and digital discoverability, with the ability to apply these principles to digital content.
• Demonstrated ability to create high-quality, brand-aligned digital content that is engaging, relevant and appropriate for an institutional/innovation-focused organisation.
• Understanding of social media campaigns and content planning, including the ability to contribute to campaigns designed to increase reach, engagement, awareness and audience growth.
• Strong understanding of social media analytics, audience behaviour and digital performance, with the ability to track metrics, identify what is working and suggest improvements.
• Proficiency in relevant digital and creative tools such as Canva, Figma, Adobe Creative Suite or equivalent.
• Strong visual and creative judgement, with the ability to translate an idea or communication objective into an effective digital format.
• Ability to independently learn and adopt new digital tools, platforms, formats and emerging technologies, including AI-enabled content and productivity tools.
• Strong written and verbal communication skills, with attention to detail and an understanding of brand consistency.
• Ability to create and/or edit short-form videos, reels, motion graphics and other digital formats, particularly for institutional storytelling, events, innovation, research and industry engagement.
• Experience with Google Analytics, Google Search Console or similar SEO/analytics tools.
• Practical experience with video-editing and motion-graphics tools.
• Exposure to social media campaigns, content calendars and multi-platform digital communication.
• Exposure to developing performance reports or dashboards to assess reach, engagement, audience growth and campaign effectiveness.

We are an equal-opportunity employer.