Key Responsibilities
The Business Manager will play a critical role in shaping the performance engine of the team:
- Collaborate closely with Prachi to develop marketing strategies across multiple brands
- Plan and execute performance marketing campaigns across platforms such as:
- Google Ads
- LinkedIn Ads
- Take ownership of SEO strategy, including planning, execution, and optimization
- Hire, train, and guide the SEO Executive, ensuring proper implementation of strategies
- Build structured campaign funnels aligned with lead generation and ROI goals
- Continuously analyze campaign performance and optimize based on insights
- Explore and implement new tools, platforms, and marketing innovations
- Align marketing outputs with business outcomes, sales, and revenue goals
Expectations
- Strong ability to balance strategic thinking with execution capability
- Deep understanding of performance marketing and SEO ecosystems
- Analytical mindset with the ability to interpret data and take decisions
- Awareness of latest tools, trends, and automation platforms
- Proactive in suggesting new ideas, campaigns, and growth opportunities
KPIs
- ROI on campaigns (Cost per lead, conversions, efficiency)
- SEO growth (organic traffic, keyword rankings, visibility)
- Campaign performance improvement (month-on-month optimization)
- Implementation of new tools and innovative strategies
- Effectiveness in training and managing SEO execution
