Digital Business Associate

Job Title: Digital Business Associate

Company: GenY Medium

Location: Hyderabad

Experience: 1–3 Years

Employment Type: Full-time

About GenY Medium

GenY Medium is a national, independent digital marketing agency focused on delivering performance marketing and digital-creative solutions to enterprise brands and post-Series A startups. With a 100+ member team, GenY Medium has, in a short span of time, secured digital mandates from several iconic national and multinational brands.

Role Overview

He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients.

The job includes relationship management with clients, creating Online Marketing Plans as per their business goals, and executing them with the help of internal teams comprising of Content, Design, Analytics, and Tech.

Key Responsibilities

• Client Engagement & Relationship Management: Communicate with clients regularly to understand their business goals and required services

• Performance Marketing Campaigns: Plan and manage paid campaigns across platforms such as Google Ads, Meta Ads, and other digital channels

• Data Analysis & Reporting: Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization

• Budget & ROI Management: Assist in managing campaign budgets to ensure efficient spend and maximize ROI

• Creative & Funnel Optimization: Work closely on creatives, landing pages, and funnel optimization to improve campaign performance

• Coordinating within the internal teams for effective service delivery

Required Qualifications & Skills

• Bachelor's degree from a reputed institute.

• 1–2 years of relevant experience in marketing or branding is preferred. Understanding of marketing principles is a must.

• Knowledge and understanding of social media platforms, online advertising etc.

• Communication Skills: Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential.

• Analytical Skills: A command on numbers, marketing effectiveness measurement is essential , Strong project management or organizational skills is a must.