Associate - Digital Analytics
Office Location: Ghansoli
Position Description:
- Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
- Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects.
- Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
- Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
- A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms.
- Work with program managers/customer service team for timely implementation of changes in tagging due to site changes.
- Tagging schemas and specifications for new sites and new site features.
- Quality assurance and debugging of tagging as implemented by developers.
- Write tagging specifications/flow for developers for enhanced ecommerce websites/apps.
- Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA).
- Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus.
- Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse.
- Access the Google Tag Manager and Google Analytics APIs for automating tasks.
- Quality assurance and debugging of tagging as implemented by developers.
Responsibilities:
- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM).
- Hands-on in Looker Studio (Previously Data Studio) is a plus.
- Experience architecting, designing, and implementing data within a data layer.
- Experience in reporting and data crunching.
- Experience debugging analytics and other HTTP requests with browser developer tools/extensions.
