Experience-4-7years
Required Skills & Qualifications:
- Strong hands-on experience with Adobe Analytics.
- Good knowledge of GA4, particularly for Google campaign reporting and attribution analysis.
- Experience with tag implementation and web analytics using Adobe Launch or similar tag management platforms.
- Proficiency in dashboard and report creation using:
- Adobe Analytics Workspace
- Looker Studio
- Tableau
- Power BI
- Strong SQL skills with experience in BigQuery or similar data warehousing platforms.
- Familiarity with debugging and analytics validation tools such as:
- Omnibug
- Adobe Experience Platform Debugger
- Charles Proxy
- Browser Developer Tools
- Understanding of statistical concepts including:
- Hypothesis testing
- Regression basics
- Experimentation methodologies
- Experience conducting A/B testing and validating experiment data.
- Strong analytical and problem-solving mindset with the ability to derive meaningful insights from complex datasets.
- Excellent communication and stakeholder management skills.
