Digital Analyst and Tracking Expert (GA4, GTM, SQL)

Overview

We are looking for a Digital Analyst and tracking expert who will own end-to-end tracking and analytics implementation across web and marketing platforms. This role involves working closely with marketing and client teams to ensure accurate data collection, reporting, and insights generation. The ideal candidate should be comfortable handling both implementation (GTM/GA4) and data analysis (SQL, dashboards).

Responsibilities

• Implement and manage tracking using Google Tag Manager (GTM)
• Configure and optimize GA4, including events, conversions, and e-commerce tracking
• Work with the client to define and validate the dataLayer implementation
• Debug and troubleshoot tracking issues to ensure data accuracy
• Build and maintain dashboards in Looker Studio
• Analyze user journeys, funnels, and campaign performance
• Write and use SQL queries for data extraction, validation, and deeper analysis
• Implement and manage marketing pixels (Google Ads, Meta, LinkedIn) and ensure accurate tracking & attribution
• Maintain UTM consistency and campaign tracking governance
• Support offline conversion tracking and integrations with CRM tools

Requirements

• Strong hands-on experience with GA4, GTM, and SQL
• Good understanding of event-based tracking, attribution, and conversion measurement
• Experience with debugging and validation tools (Tag Assistant, GA Debugger, etc.)
• Working knowledge of Looker Studio for reporting
• Experience with server-side tracking, consent mode, or tools like OneTrust

Good to have:

• Experience with Shopify (e-commerce tracking setups)
• Familiarity with HubSpot (CRM and lead tracking integrations)
• Basic understanding of API-based tracking (Conversions API, offline events)