About Lokal
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:
- Lokal Matrimony - Location-based matchmaking apps focused on hyperlocal compatibility
- Lokal Jobs - Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
- GyanTV - Skill-based learning in regional languages (stocks, photography, small business & more)
- Dostt - Make new friends through voice chats, games, and real, authentic conversations
- Eaze - A safe space to explore emotional well-being via community-driven support
- AstroLokal - Instant access to trusted astrologers through audio and chat
And more - 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Job Overview
We are looking for a highly experienced and strategic
Digital Ad Sales Head to lead our advertising revenue efforts in south region. This role demands a deep understanding of the digital media landscape, proven experience in revenue generation, and the ability to build strong client relationships in a fast-growing and dynamic environment.
Key Responsibilities
- Lead digital ad sales for the region, driving top-line growth and building scalable ad revenue streams.
- Build, mentor, and manage a high-performing regional ad sales team.
- Develop and execute revenue generation strategies with a focus on CPM, CPC, CPL models.
- Establish and maintain strong client relationships with advertisers, agencies, and media partners.
- Identify new business opportunities and collaborate with cross-functional teams to drive monetization.
- Create, package, and present compelling media solutions tailored to client objectives.
- Leverage data and performance analytics to optimize campaigns and maximize revenue.
- Work closely with product and marketing teams to shape ad offerings aligned with user needs and market trends.
- Monitor market dynamics, competitor activities, and emerging trends in digital media
Requirements
- 12+ years of experience in digital media ad sales, with at least 4 years in a leadership role.
- Prior experience in digital-first or new-age tech/media companies is mandatory.
- Proven track record of consistently meeting or exceeding revenue targets.
- Deep knowledge of digital ad ecosystems, including programmatic, performance, and brand-led campaigns.
- Exceptional leadership, negotiation, and stakeholder management skills.
- Strong network across advertisers and media agencies in South India.
- Proficiency in CRM tools and data analytics platforms.
- Fluent communication skills in English; knowledge of south languages is a plus
Why Join Us
We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.
Benefits
- Experience working with local language content platforms.
- Familiarity with regional user behavior across Hindi, Marathi, or other vernacular languages.
- Background in scaling monetization strategies for mobile-first platforms
