About the Company
Anand Rathi Share and Stock Brokers Limited is a leading financial services company with 30 years of proven market excellence. The company offers a wide range of products and services under broking and distribution of equities, derivatives, commodities and mutual funds. Anand Rathi has a strong presence in India and abroad and serves a diverse client base. We are now expanding our online business via a digital first offering. We are committed to advance the financial well-being of our customers through transparent and responsible product offerings.
About the Role
We are seeking a dynamic and results driven individual to join our team as Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity). As a Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity), you will be responsible for developing, implementing and managing online strategies to promote Digital Acquisition, Activation, Margin Collection, and Referral jointly with a dedicated Marketing Team. You will be focusing on leveraging the technology and internet to reach and engage target audiences and have a target driven approach. You should have a deep understanding of financial services industry and various digital marketing channels.
Key Responsibilities
- Acquisition Strategy Development
- Create comprehensive marketing strategies that align with Digital Acquisition, Activation, Margin Collection, and Referral
- Identify Target Audiences, analyse market trends and choose the most effective digital channel to reach potential customers
- Have strategies for each of the goals and make necessary changes as per data analysis and feedback
- Overlook performance marketing and social media campaigns with Marketing team. Work on improving website elements to enhance the conversion rates
- Enabling New Channels for Acquisition
- Identify and launch new Digital Acquisition Channels for like new performance marketing channels, influencer led acquisitions, API partnerships etc
- Drive Account Acquisitions through app, web and mobile first journeys, optimising funnels
- Drive growth levers like whatsapp based onboarding, referral engines, vernacular acquisition and data driven personalisation
- Scale high performing digital growth teams including performance marketing, partnerships, analytics and growth products
- Reporting & CRM
- Maintain Dashboards of lead funnel tracking, conversions, CPL, CPA, source level performance, etc
- Analyse data to identify bottlenecks and improvement areas in the acquisition journey
- Define key performance indicators (KPIs) related to Feedback & Surveys of various Business Goals and measure the effectiveness
- Continuously share feedback with the Marketing team on leads, accounts and referrals to optimise the campaigns
- Dive into data driven strategies and analysis to leverage acquisition and margin collection
- Work on optimising CRM as per Business needs
- Client Engagement
- Craft clear and engaging messaging through various communication mediums
- Using feedback and surveys to understand areas of improvement and reiterate the communications based on the feedback.
- Personalised communications strategies depending on the segmentation of clients, prospects and referrals
- Identify cross sell and up sell opportunities via data analysis and develop communications to leverage acquisition and activations
- Co-ordination for conducting Webinars and communication strategies for RSVP, Attendees and conversions
- Keep up to date with the latest advancements in the client engagement trends across the industry
- Content Creation and Marketing Collaterals
- Overlook the Content and Collaterals designed by the Marketing Team and share constructive feedback
- Innovative ideas to create engaging content and creative as per Business Goals
- This should resonate with the target audience and convey brand's message
- Continuously research on new market trends across national and international markets and implement in content and creative to achieve an edge over competitors
- Conduct A/B testing on various landing pages and other conversion points
- Collaboration & Innovation
- Collaborate with Marketing, Sales, Dealing, Product, Research & tech teams to constantly align digital acquisition activities with the overall Business Goals
- Prepare and present reports & data analysis with various stakeholders and constantly work on improvising the results for Acquisitions and Margin Collection
- To enhance digital onboarding process, work closely with Product & Tech teams
- Conduct in-depth market research to identify trends, opportunities, and potential areas for acquisitions in the equity market
- Stay abreast of industry developments, competitor activities, and regulatory changes
- Constantly work on new ideas and execution for getting the first mover advantage
Qualifications
- Bachelor's or a master's degree in finance, Business, Marketing or a related field. MBA is a plus.
- Min 5 years of experience in Digital Acquisition, progressively taking more responsibilities. Fostering a collaborative and innovative environment.
- Proven track record of developing and implementing digital acquisition strategies and achieving aligned targets
- Well versed with all the Digital Marketing, Analytical, SEO, social media, Content Marketing, Email Marketing & Paid Advertising Tools to streamline workflows, analyse performance & make data driven decisions
- Exposure to Stock Market and all types of financial products/services
- Executed new ideas and digital marketing strategies in the past with result driven numbers and achieved KPIs
- Strong understanding for visual aesthetics and design principles ensuring that the design elements are pleasing, cohesive and aligned with brand identity
- Understanding of all the technical aspects for website, app and digital marketing tools
Required Skills
- Exceptional Verbal, Written Communication and Presentations Skills
- Should have strong networking & relationship building skills
- Sound decision-making abilities, especially in high-pressure situations, to drive strategies effectively
- Organised, high energy, results driven, superior problem-solving skills & high attention to detailing
