Digital Account Manager (Jewellery & Luxury Brands)

Job Title: Digital Account Manager Jewellery & Luxury Brands

Location: Lower Parel, Mumbai

Experience: 36 years in luxury/lifestyle/digital marketing, preferably with jewellery or fashion brands

Role Overview:

We're looking for a digitally-savvy, visually acute Digital Account Manager to lead content and campaign execution for our jewellery and luxury lifestyle clients. This role requires someone who can combine strategic thinking with on-ground execution, has a strong understanding of luxury consumer behaviour, and is deeply attuned to visual aesthetics across shoots, films, and social media.

You will be responsible for translating brand narratives into compelling digital contentfrom moodboards to DVCs to reelsand ensuring that execution across the board is seamless and aligned with brand tonality.

Key Responsibilities:

Strategy & Planning

Lead the digital content strategy across Instagram, Meta, YouTube, and emerging platforms

Build monthly social media calendars with a balance of brand storytelling, campaign moments, and performance content

Partner with creative, styling, and production teams to develop strong visual campaigns aligned with seasonal and business goals

Stay on top of trends in luxury, jewellery design, and content formats

Visual Production & Shoot Planning

Ideate and create moodboards and shoot concepts for collections, campaigns, DVCs, and reels

Liaise with photographers, stylists, models, art directors, and editors

Be present on shoot floors to oversee execution, ensure creative fidelity, and troubleshoot in real-time

Manage post-production timelines and ensure timely delivery of high-quality content

Account & Stakeholder Management

Serve as the main point of contact between the client and internal teams

Write briefs and guide designers and editors with clear, actionable input

Ensure all deliverables meet the brand's luxury standards and are executed on time

Regularly update the client on progress, insights, and performance

Performance & Reporting

Review analytics and performance of key content pieces

Suggest content optimizations and new ideas based on audience engagement and platform changes

Partner with paid media teams to ensure organic + paid synergy

Key Skills & Requirements:

36 years of experience in digital marketing/content for luxury, fashion, beauty, or jewellery brands

Proven experience in managing high-production shoots, DVCs, or digital films

Excellent understanding of visual storytelling, aesthetic sensibility, and luxury positioning

Hands-on with moodboarding tools (Pinterest, Milanote, Canva) and familiar with basic design principles

Strong project management and team coordination skills

Highly proactive, detail-oriented, and calm under pressure

Knowledge of jewellery trends, craft narratives, and styling is a plus

Background in design, fashion communication, or luxury marketing is an advantage

Bonus If You Have:

Worked with high-end jewellery or fashion brands in India or globally

Exposure to influencer campaigns and creator collaborations

Basic knowledge of video formats and editing workflows

• Tasteful visual curation (IG grid planning, design references, etc.)