DGM/GM - Key Accounts Sales

Job Requirements

Designation: DGM / GM – Key Account Management (Solar Module Sales)

Job Summary

Parameter

Key Responsibilities / Deliverables

Financial Perspective

• Drive achievement of annual sales revenue and order booking targets for assigned key accounts.
• Maximize profitability through effective pricing, commercial negotiations and contract management.
• Increase wallet share and business volume from existing customers.
• Ensure timely collection of payments and maintain healthy receivable cycles.
• Contribute to sustainable business growth through strategic account expansion.
  
  

Customer Perspective

• Build and maintain long-term relationships with EPC companies, IPPs, Solar Developers, Government customers and C&I clients.
• Act as the primary point of contact for key customer accounts.
• Drive customer satisfaction through proactive engagement and superior service delivery.
• Identify customer requirements and provide effective business solutions.
• Enhance customer retention and generate repeat business opportunities.
  
  

Internal Process Perspective

• Manage the complete sales cycle from opportunity identification to commercial closure.
• Develop and execute strategic account plans aligned with business objectives.
• Monitor customer project pipelines and align sales strategies accordingly.
• Collaborate with operations, supply chain, finance and technical teams for seamless order execution.
• Maintain accurate sales forecasts, CRM records and account performance reports.
  
  

Learning & Growth Perspective

• Continuously track market trends, competitor activities and industry developments.
• Identify new business opportunities and support market expansion initiatives.
• Drive adoption of best practices in key account management and customer engagement.
• Support new product launches and strengthen customer awareness of product offerings.
• Build strong cross-functional collaboration to enhance business performance and customer experience.
  
  

Educational Qualification

• Bachelor's Degree in Engineering, Business Administration, Marketing or a related discipline.
• MBA in Sales, Marketing or Business Management preferred.
  
  

Experience

• 12-18 years of experience in B2B sales and key account management.
• Minimum 5 years of experience in Solar PV, Renewable Energy, Electrical Equipment or related industries.
• Proven experience in handling large EPC customers, Solar Developers, IPPs and institutional accounts.
• Demonstrated track record of achieving and exceeding sales targets.
• Strong exposure to contract management, commercial negotiations and customer relationship management.
  
  

Work Experience

Key Skills & Competencies

• Key Account Management
• Strategic Sales
• Customer Relationship Management
• Market Intelligence
• Stakeholder Management
• Communication Skills
• Presentation Skills