Job Description

Company Description:

Root Labs is a hormone-conscious, barrier-first skincare brand creating science-backed formulations that support skin health through hormonal life stages, while addressing the unique environmental challenges of Indian skin.

Role Description:

Root Labs is looking for a Brand Designer & Content Assistant with a sharp visual eye, strong aesthetic sense, and basic understanding of digital marketing. The role is primarily design-focused but includes light content execution tasks like posting, caption writing, and influencer outreach.

What you'll work on:

Design (Primary Responsibility):

Social media creatives (static posts, carousels, reels covers)
Performance marketing creatives for Meta/Google ads (statics + video edits)
Website assets: banners, tiptiles, product feature graphics
AI-based mockups & visuals (Midjourney, Runway, Canva AI or similar)

Light Marketing Execution (Secondary):

Posting on Instagram (scheduling, captioning, hashtag hygiene)
Assisting with reels ideas and basic editing
Drafting short copy lines for posts and campaigns
Coordinating influencer gifting + tracking replies
Updating content calendar with design assets

Who You Are:

Design graduate OR 0–2 years experience in graphic or brand design
Strong in Adobe Suite (Photoshop/Illustrator/After Effects or Premiere), Canva, and Figma
Familiar with design for beauty, D2C, lifestyle or minimal aesthetic brands
Comfortable with basic short-form video editing
Good eye for composition, typography, and consistency

Bonus (Not Required but Great to Have)