We're Hiring | Manager Design (Creative Leadership Role)
Gurgaon, Haryana (On-site)
Experience: 610 years
Joining: Immediate
About Rasayanam
Rasayanam is a bootstrapped, profitable D2C supplements brand built on product integrity, scientific validation, and long-term customer trust. Founded in 2020, we've scaled to 35+ crore in annual revenue through disciplined execution and a customer-first mindset.
Our goal is simple but ambitious: to build India's most trusted clean supplements and wellness brand.
About the Role
This role exists for one clear reason:
to lead and elevate Rasayanam's creative output so that creativity directly drives business results.
As Manager Design, you will own the creative vision, strategy, and execution across brand and performance marketing. You'll sit at the intersection of storytelling, design, and growth, ensuring every creative asset strengthens brand equity while improving performance metrics.
This is a hands-on leadership role, not a purely managerial one.
What You'll Do
Creative Leadership & Strategy
- Own the creative vision across brand, performance marketing, and product communication
- Translate business goals into clear creative strategies and execution plans
- Set and maintain high creative standards and quality benchmarks
- Ensure consistency of brand voice, visual identity, and storytelling across channels
Performance-Focused Creative Direction
- Lead high-impact performance creatives for Meta, Google, YouTube, and other paid channels
- Work closely with the D2C and growth teams to improve CTR, CVR, ROAS, and revenue
- Use data and insights to iterate, test, and scale winning creatives
- Balance strong aesthetics with conversion-focused design
Customer & Market Understanding
- Develop a deep understanding of customer pain points, motivations, and buying behavior
- Guide research on competitors, trends, and consumer insights
- Ensure all creatives communicate clear value and solve real customer problems
Cross-Functional Collaboration
- Partner with marketing, product, growth, and leadership teams
- Present creative ideas, strategies, and performance insights to stakeholders
- Align creative output with business priorities and launch timelines
What We're Looking For
Must-Have
- 610+ years of experience in creative roles
- Proven experience leading creative teams in startups, high-growth brands, or agencies
- Strong background in performance marketing creatives (not just brand campaigns)
- Demonstrated impact on business metrics (revenue, ROAS, conversions, growth)
- Deep understanding of digital-first design and storytelling
- Ability to think strategically while staying hands-on
Nice-to-Have
- Experience in D2C, health & wellness, FMCG, or consumer brands
- Experience scaling brands in Indian or global markets
- Strong understanding of motion, video, and short-form content
Tools & Skills
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
- Strong understanding of creative testing and iteration frameworks
- Ability to read and interpret performance data
- Excellent communication and stakeholder management skills
What Success Looks Like
- Creative output drives both brand love and measurable business results
- Performance creatives show consistent improvement in CTR, CVR, and ROAS
- Clear creative frameworks and systems are established and followed
- The creative team operates with clarity, speed, and high standards
Why Join Rasayanam
- High ownership and decision-making power
- Direct impact on company growth
- Fast-paced, collaborative, and execution-driven culture
- Opportunity to shape and scale a trusted consumer brand
If you believe creativity should move numbers, not just win awards, we'd love to hear from you.
Apply Here: https://url-shortener.me/A8K7
