Job Description
It is launched to solve the problem of onboarding Web3 users, not by using infrastructure as a medium but through education.
We break down the barrier to entry into Web3 by killing the jargon within daily news, simplifying the consumption of facts from news under a better platform than Twitter and killing the bias of news by aggregating information from various news portals.
The idea is to make news consumable by using the personalized interest of the reader using generative AI to customize and deliver news using analogies based on the reader's interest.This will make the latest news palatable, increase readership and solve the problem of misinformation or lack of it by making news engaging.
We want to help the retail audience make informed decisions on investing in crypto assets, which can only be solved when they can access unbiased and non-jargony news.
Job Description:
Calling all Design Anthropologists!
Have you figured out how to tap into the minds of Gen Z and decode what makes them tick
Do you obsess over what resonates with youth culture We need to pick your brain!
we aim to make alternative asset classes accessible to the mainstream. But most fintech brands today feel out-of-touch with what appeals to young audiences.
As our Design Lead and Brand Anthropologist, you'll spearhead understanding our core audience of Gen Z gamers and internet natives. Your quest Crack the visual language that makes their hearts sing!
Here are some wicked cultural puzzles we need you to help uncover:
- Probe the psyche of our counterculture audience with the curiosity of a cultural anthropologist like Claude Lvi-Strauss
- Fuse design, art and culture to forge a syncretic identity as genre-bending as Kanye's Yeezus album
- Render finance concepts through surreal, absurdist, maximalist expressions la Jean-Michel Basquiat.
We Seek a Virtuoso Who:
- Has mastered brand systems and is ready to dismantle tired design dogma
- Possesses comprehensive knowledge of art movements and youth culture
- Experiments freely across mediums and genres without inhibition
- Lives for radical creative expression and isn't afraid to court controversy
- Wants to shatter design orthodoxies and leave a disruptive impression!
Ready to join our iconoclastic rebellion Show us your most rebellious visionary work. Let's start a cultural revolution!
Education/Experience
Analyse the gamification techniques used in the following apps and identify one significant mistake or area of improvement for each:
For each app, explain why you think their gamification approach is ineffective and how you would improve it. Refer to established gamification and motivation design best practices in your explanation.
Create a mood board for House of Web3 that establishes the look and feel of the brand across social media, mobile and web experiences.
The goal is to make complex financial concepts feel friendly, approachable and engaging to audiences. Your mood board should reflect this goal through colour schemes, illustration styles, fonts, sample interface elements, etc.
Explain the rationale behind your creative direction and how each aspect of your proposed visual language aims to make finance accessible. Focus on choices that would appeal to youth culture and your understanding of the target Gen Z demographic.
Personality Trait : Abstract
High Priority Position
No of position : 1
Referral works : Yes
Location : Remote
Skills: art movements,indesign,market research,figma,design dogma,brand anthropology,youth culture,creative direction,corel draw,design,visual language,cultural anthropology,creative expression
