Design Lead - UX Designer

blanchard research and training india

Gurugram, Gurugram, India

8-10 Years

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Posted 10 hours ago
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Job Description

About Us

BYLD Group is committed to making a difference to people and their organizations through its decades of excellence in business solutions, diverse corporate exposure, and skilled workforce. Our clients across various industries believe us in managing, developing, and aligning their corporate needs with their organizational goals and objectives.

Founded in the year 1998, BYLD is the largest group in the South Asian region, offering technology-enabled HR and business productivity solutions. We have served 5,00,000+ individuals, worked with more than 50% of the Fortune 500 and over 60% of the Business World top 1000 companies.

Please read about us www.byldgroup.com

Designation: Design lead

Experience: 8 to 10 Years

Location: Gurgaon, Sec 44

Job Summary

We are hiring a Design Lead to own UX quality, UI quality, design consistency, and customer centric product experience across BYLD's platforms and new SaaS products. This is a true product design leadership role. You will set design direction, build and coach a small team of product designers and researchers, and personally lead design on the most important product flows. You will also establish strong Voice of Customer (VoC) practices to ensure real user insights continuously shape product decisions. You will own and build BYLD's design system from the ground up. This is not a slideware or review only role. You are expected to be deeply hands on.

Key Responsibilities

Own UX, UI Quality, and Voice of Customer Across All Products
Set UX principles, interaction standards, and visual direction.
Define what good design means at BYLD, grounded in real customer needs.
Establish structured Voice of Customer mechanisms such as user interviews, feedback loops, usability testing, and journey reviews.
Regularly synthesize customer feedback into clear design and product recommendations.
Review and raise the quality bar for all major product flows.
Ensure consistency across Platforms and SaaS.
Own and enforce UX and UI standards across all products.
Have final decision authority on UX and UI quality for major workflows.
Be accountable for usability, clarity, and customer satisfaction, not just aesthetics.
Lead Product Design for Platforms (Today's Revenue Engine)
Simplify complex HR, ops, and compliance workflows using customer insights.
Identify friction points through user feedback and behavioral data.
Reduce user errors, task time, and operational friction.
Support standardization and reduction of custom workflows.
Improve internal and client facing UX based on real usage patterns.
Your work here directly impacts margins, efficiency, and customer trust.
Lead Product Design for SaaS (Future Growth Engine)
Design onboarding and activation flows informed by customer behavior and feedback.
Continuously test and refine journeys based on Voice of Customer inputs.
Improve engagement, retention, and conversion.
Prototype and validate new product ideas with users.
Partner with Product and Growth on monetization UX.
Your work here directly impacts product market fit and adoption.
Own and Build the Design System
Create and maintain BYLD's design system.
Define UI components, patterns, spacing, typography, and color usage.
Ensure the system supports accessibility, usability, and customer clarity.
Standardize interaction patterns and layouts.
Ensure designers and engineers reuse components.
Continuously evolve the system based on user feedback and product maturity.
Be the single owner of design consistency.
Be Hands On on Critical Product Work
Personally design key workflows and high impact flows.
Lead by example through strong craft and user centric thinking.
Jump into Figma when quality, speed, or clarity matters.
Prototype ideas for discovery, experiments, and customer validation.
Actively participate in user testing and feedback sessions.
Build and Manage the Design Team
Hire and coach product designers and researchers.
Build strong customer empathy within the team.
Create clear roles, expectations, and growth paths.
Run design critiques and feedback sessions with user context.
Build a culture of listening to customers and learning continuously.
Drive Discovery, Research, and Voice of Customer Programs
Partner with Product Managers on discovery and problem validation.
Design and manage ongoing VoC programs including interviews, surveys, usability testing, and feedback analysis.
Ensure customer insights are documented, shared, and acted upon.
Validate problems before solutions are built.
Bring real user stories into roadmap and prioritization discussions.
Partner Deeply with Product, Growth, and Engineering
Work daily with Heads of Product and PMs.
Translate product strategy and customer insight into UX direction.
Support activation, retention, onboarding, and upsell UX.
Improve handoff quality to engineering.
Represent customer perspective in cross functional decision making.
Act as the final design arbiter when opinions conflict.