Design Lead - Performance (Apparel), Reebok

Job Description

Job Purpose

Job Purpose Description

Key Result Areas Supporting Actions

Trend Forecast . Conduct primary & secondary Research on Fashion & Lifestyle trends

. benchmark competition brands and travel to fairs/markets & mills . work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines. . Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

Season Concept . Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

Line Creation . Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize. . Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

Tech Packs . Monitor creation of quality tech packs and facilitate timely uploads on the PLM . intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

Quality Sampling

. Lead Quality sampling . guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

New Category . Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

Team Development . Develop team capabilities . ensure continuous learning & development for all individuals in the team

Self Development . Ensure travel & visits to mills, fairs . work in the market to understand emerging trends & consumer insights. . Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines