Location: On-site, Mumbai
Experience: 45 years (D2C / digital-first / brand-led environments)
Salary : Upto 12 LPA
At Flo Mattress, we're on a simple, old-school mission: helping every Indian sleep betterdeeply, comfortably, and without fuss. We build thoughtfully designed sleep products that balance quality, affordability, and clarity. No noise. No clutter. Just good design and great rest.
We're looking for a Design Lead who can take ownership of Flo's visual identity across digital, offline, packaging, and UI/UX, and ensure the brand always looks clean, modern, and easy to understand for a mass Indian audience.
What You'll Own
Brand & Visual Identity
- Evolve and maintain Flo's visual language across all touchpoints
- Ensure consistency across typography, colours, layouts, and overall brand expression
- Collaborate with content, marketing, and product teams to bring campaigns to life
Digital Design (Ads, Social, Website)
- Design high-impact creatives for Meta, Google, YouTube, and Instagram
- Build ad creatives optimised for clarity, conversion, and brand recall
- Create on-brand visuals for email, WhatsApp, and website sections
- Support growth initiatives with performance-focused design
UI/UX & Website Experience
- Lead UI/UX design for Shopify pages and new feature launches
- Improve PDPs, homepage sections, and navigation flows
- Ensure a clean, intuitive, mobile-first experience
- Work closely with developers for smooth implementation
Offline & Packaging Design
- Design print assets: brochures, in-store displays, hoardings, standees
- Refresh and maintain packaging for mattresses and accessories
- Ensure all physical touchpoints feel unmistakably Flo
What We're Looking For
- 45 years of experience across brand, digital, and UI/UX design
- A strong portfolio covering digital, offline, packaging, and UI/UX work
- Proficiency in Adobe Suite and Figma
- Strong eye for layout, typography, colour, and visual hierarchy
- Ability to turn open-ended briefs into sharp, high-impact design
- Clear communication and collaborative working style
Bonus:
Experience designing for mass-market audiences, performance marketing creatives, or fast-paced D2C brands.
Why Join Flo
- Shape the visual identity of one of India's fastest-growing sleep brands
- Work across diverse design challengesdigital, packaging, UI/UX, and offline
- Collaborate with a focused, fast-moving team that values clarity and craft
- Freedom to experiment, refine, and push creative boundaries
- Be part of a brand redefining what great sleep feels like
