Company name: Springwood Digital Labs Private Limited
Website: www.trypropel.ai
Linkedin: Propel
Job Title: Design Lead - Agency
Location: Bangalore
About Us
Propel is redefining customer lifecycle management with our AI-powered platform that supports lifecycle marketers in delivering exceptional results. With three years of industry expertise and a portfolio of over 100 clients, we empower businesses to achieve sustainable growth through data-driven retention strategies. As we target a $10M ARR milestone this year, we invite you to join our team and help shape the future of retention marketing.
Mission
Create and lead a top-notch marketing design unit within our lifecycle marketing services, ensuring world-class creative output, strong client satisfaction, and sustainable business growth.
Key Outcomes (First 12 Months) -
- Maintain a positive P&L for design services, balancing quality and profitability.
- Deliver consistently high-quality marketing assets (email designs, banners, ads, digital creatives) that meet brand and client standards.
- Drive client retention by ensuring design excellence, responsiveness, and alignment with client needs.
- Support upsell opportunities by proactively identifying and pitching design-related enhancements.
Responsibilities -
- Lead the design services function, setting quality standards and review processes.
- Oversee and mentor a team of designers, fostering creativity, accountability, and continuous improvement.
- Partner with client strategy and account teams to deliver impactful, conversion-focused creative.
- Implement a rigorous quality control process to ensure all deliverables meet brand and performance requirements.
- Manage budgets, resources, and timelines to ensure profitable operations and client satisfaction.
- Act as a senior client-facing leader, building trust and positioning design as a strategic value driver.
Qualifications -
- Proven experience of 5-8 years in agency or client-facing roles leading creative/design functions.
- Strong portfolio demonstrating expertise in email design, digital banners, ads, and marketing assets.
- Experience managing design teams with a balance of creativity and operational efficiency.
- Business acumen with the ability to manage P&L, budgets, and growth targets.
- Excellent communication and client management skills; ability to translate business needs into compelling design solutions.
Work Model -
- Location: HSR, Bangalore (on-site).
- Collaborative, fast-paced environment with cross-functional exposure to strategy, marketing, and client success teams.
